New-to-Brand Growth: How to Leverage AI and Amazon Advertising
Apr 22, 2025 1:30 PM - 2:30 PM EDT
As Amazon continues to expand its advertising ecosystem, brands are rethinking how to drive new-to-brand growth through smarter, more integrated strategies. In this virtual session, we’ll explore how AI is transforming the way marketers optimize Sponsored Ads, activate AMC insights, and unify their retail media approach across Amazon’s tools.
From boosting campaign efficiency to unlocking advanced audience analytics, this discussion will highlight practical use cases, AI-driven performance wins, and how to build a connected strategy that maximizes both scale and precision. Whether you're just getting started or looking to level up your retail media investments, join us to learn how AI can be your edge in winning new customers on Amazon.
BWG Connect & Xnurta invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Xnurta is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.
Connect with Xnurta
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.
