New-to-Brand Growth: How to Leverage AI and Amazon Advertising

Apr 22, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

AI-Driven Sponsored Ads Optimization – Maximizing performance and efficiency using AI.
Unlocking AMC Insights with AI – How AI enhances Amazon Marketing Cloud analytics for better decision-making.
The Power of AI in Retail Media – Use cases and real-world examples of AI-driven Amazon advertising success.
Integrating AMC & Sponsored Ads – How to build a unified, AI-powered strategy across Amazon’s ad products.

Event Partners

Xnurta

Xnurta is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

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Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

David Liggins II LinkedIn

Enterprise Account Executive at Xnurta

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

David Liggins II LinkedIn

Enterprise Account Executive at Xnurta

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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