Maximizing Incremental Growth on Walmart.com

Jun 4, 2025 12:00 PM - 1:00 PM EDT

Here's what we talked about

Understanding Incrementality
- What it means in the context of Walmart.com and why it’s critical for long-term growth.
Measuring Incremental Growth
- Key metrics, benchmarks, and tools to evaluate your true growth impact.
Strategies for Visibility Boost
- Proven tactics to improve discoverability, from optimizing product listings to leveraging Walmart Connect.
Data-Driven Decision Making
- How to harness data insights for smarter inventory planning, pricing strategies, and promotional campaigns.

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

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Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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