Mastering Ecommerce UX for Growth

VIP Dinner - New York City, NY

Jun 13, 2024 6:00 PM8:30 PM EST

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Here's what we talked about

  • Discuss best practices for creating a user-friendly online store that converts visitors into buyers
  • Learn from ecommerce leaders about designing an exceptional customer experience
  • Unleash the power of UX to improve your SEO ranking and organic traffic
  • Get expert advice on building a frictionless checkout process to reduce cart abandonment
  • Explore user research techniques to inform your UX decisions, regardless of platform

Event Partners

Klevu

Klevu is a leading provider of AI product discovery software that enables personalized search, merchandising, and product recommendations that just work. With Klevu, B2B and B2C retailers can achieve conversion rates comparable to Amazon, with many Klevu clients achieving up to 8% site-wide and 16% search conversion rates.

Intuit Solutions

IntuitSolutions has helped thousands of merchants build, scale, and accelerate their revenue growth on BigCommerce. Through customization, integration, and optimization, IntuitSolutions turns the BigCommerce platform into an indispensable hub for online businesses, from startups to Fortune 100 enterprises.

Commerce

Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.

Connect with Commerce

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Dan Fertig LinkedIn

VP Agency and Technology Partnerships at BigCommerce

Dan is responsible for the success of BigCommerce technology partners who are integrated into the platform, and agency partners who are launching e-commerce stores and delivering development and marketing services to joint clients. Prior to joining BigCommerce, Dan led North American alliances for Oracle, specifically for Oracle Marketing Cloud and CX, and has extensive experience around loyalty, cross channel orchestration, CRM, social/contextual commerce, and optimization of digital customer experiences.

Zach Bluett LinkedIn

Director of Sales and Marketing at Intuit Solutions

Johnny Martinez LinkedIn

Director of Sales, North America at Klevu

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Dan Fertig LinkedIn

VP Agency and Technology Partnerships at BigCommerce

Dan is responsible for the success of BigCommerce technology partners who are integrated into the platform, and agency partners who are launching e-commerce stores and delivering development and marketing services to joint clients. Prior to joining BigCommerce, Dan led North American alliances for Oracle, specifically for Oracle Marketing Cloud and CX, and has extensive experience around loyalty, cross channel orchestration, CRM, social/contextual commerce, and optimization of digital customer experiences.

Zach Bluett LinkedIn

Director of Sales and Marketing at Intuit Solutions

Johnny Martinez LinkedIn

Director of Sales, North America at Klevu

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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