Maintaining Margin: How Leading Brands are Fighting Back Against Profitability Pressures

Jul 29, 2025 12:00 PM1:00 PM EDT

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Here's what we talked about

  • How brands are identifying margin pressure before it shows up in the P&L
    • Fee structures, deductions, and chargebacks often feel like a cost of doing business—but leading brands are taking a different approach.
    • We’ll explore how to spot hidden leakage in your agreements, track operational signals like PO acceptance rates and provision deductions, and break the cycle of profit erosion.
  • Why fixing one issue in your margin stack requires looking at all of them
    • A shortage leads to an overbilling. A chargeback causes a deduction. Most margin problems are tangled in operational and financial feedback loops.
    • This conversation will dive into how brands are using root cause analysis and cross-functional behavior change to correct systemic issues, not just symptoms.
  • What’s getting missed in your omnichannel cost structure
    • From noncompetitive freight contracts to overlooked line items in high-volume transactions, even mature brands are leaking profit in their supply chains.
    • We’ll unpack where the blind spots are and how leading teams are renegotiating and auditing their way to better unit economics.
  • How automation is turning audits into a margin recovery engine.
    • Manual reviews can’t keep up with today’s transaction volume.
    • Hear how tech-enabled audit solutions are uncovering reimbursements, correcting fee errors, and giving teams the leverage they need to protect profitability at scale.

Event Partners

Threecolts

Threecolts is a company that develops cloud-based software solutions for online sellers, primarily focused on the Amazon marketplace. Their suite offers tools to help businesses with various aspects of eCommerce, including multichannel listings and order management, helpdesk support, and financial management. They aim to streamline operations for sellers, improve efficiency, and ultimately boost profitability.

Connect with Threecolts

Current Commerce

Current Commerce is a dynamic e‑commerce advisory and management firm focused on helping brands accelerate online growth through expert marketplace and social commerce strategies.

Connect with Current Commerce

Guest Speakers

Mike Williams LinkedIn

Vice President of Revenue Operations and Partnerships at Threecolts

With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brad Seipp LinkedIn

President of Marketplace Strategy & eCommerce at Current Commerce

Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr.  Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S.  Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.

Event Moderator

Mike Williams LinkedIn

Vice President of Revenue Operations and Partnerships at Threecolts

With over 15 years of experience scaling operations across SaaS, consumer products, and digital retail, Mike has helped brands navigate the complexities of multichannel growth, from DTC to Amazon and brick-and-mortar retail. His background spans both early-stage startups and global enterprises, giving him a unique perspective on the operational and financial challenges brands face at every stage of growth. At Threecolts, Mike leads the go-to-market strategy for solutions like Margin Pro, helping businesses uncover hidden profit opportunities and drive efficiency across their sales channels.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brad Seipp LinkedIn

President of Marketplace Strategy & eCommerce at Current Commerce

Brad has one major exit in 2017 with an e-commerce company he co-founded in 2014 called Quiverr.  Quiverr was a Top 30 Amazon seller globally receiving accolades including #3 fastest growing company in San Diego ultimately selling to Advantage Sales & Marketing, the largest CPG retail broker in the U.S.  Presently, Brad is the founder and operating partner of Current Commerce, a data-driven commerce agency, specializing in TikTok Shop and Amazon and strategic omnichannel marketplace expansion.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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