Know Your Customer: The Next Frontier Of Amazon PPC
Jan 22, 2026 6:00 PM - 8:30 PM EDT
IG PPC is an agency focused on managing pay-per-click advertising campaigns for brands selling on Amazon and Walmart, with a particular emphasis on refining ad strategy and monitoring key performance metrics. The company’s team works directly with clients to tailor campaign approaches and oversee performance to align with broader business goals. Its services include ongoing optimization of advertising spend and keyword targeting to support visibility and sales outcomes on e-commerce platforms.
Managing Partner at IG PPC
From Director of Applied Data to Head of Marketing for top Aggregator Perch, Mike has amassed the experience of a lifetime, having managed over $80M in ad budgets across over 250 brands. Mike prioritizes growth and helps client's truly understand their market fit. He's a self-proclaimed data nerd who puts the "Fun" in Fundamentals of strategic Amazon PPC management!
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Managing Partner at IG PPC
From Director of Applied Data to Head of Marketing for top Aggregator Perch, Mike has amassed the experience of a lifetime, having managed over $80M in ad budgets across over 250 brands. Mike prioritizes growth and helps client's truly understand their market fit. He's a self-proclaimed data nerd who puts the "Fun" in Fundamentals of strategic Amazon PPC management!
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
