Know Your Customer: The Next Frontier Of Amazon PPC
Jan 22, 2026 6:00 PM - 8:30 PM EDT
As keyword competition tightens and CPCs continue to rise, the most effective Amazon advertisers are shifting focus from what shoppers search to who those shoppers are. Audience targeting is redefining how brands scale efficiently inside Amazon PPC.
Join us for a focused strategy session on how to unlock stronger performance, cleaner efficiency, and more durable growth by leveraging Amazon’s evolving audience capabilities.
BWG Connect & IG PPC invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
IG PPC is an agency focused on managing pay-per-click advertising campaigns for brands selling on Amazon and Walmart, with a particular emphasis on refining ad strategy and monitoring key performance metrics. The company’s team works directly with clients to tailor campaign approaches and oversee performance to align with broader business goals. Its services include ongoing optimization of advertising spend and keyword targeting to support visibility and sales outcomes on e-commerce platforms.
Managing Partner at IG PPC
From Director of Applied Data to Head of Marketing for top Aggregator Perch, Mike has amassed the experience of a lifetime, having managed over $80M in ad budgets across over 250 brands. Mike prioritizes growth and helps client's truly understand their market fit. He's a self-proclaimed data nerd who puts the "Fun" in Fundamentals of strategic Amazon PPC management!
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Managing Partner at IG PPC
From Director of Applied Data to Head of Marketing for top Aggregator Perch, Mike has amassed the experience of a lifetime, having managed over $80M in ad budgets across over 250 brands. Mike prioritizes growth and helps client's truly understand their market fit. He's a self-proclaimed data nerd who puts the "Fun" in Fundamentals of strategic Amazon PPC management!
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
