Inventory Funding Strategies: How Top Brands Prepare for BFCM
Sep 10, 2025 1:30 PM - 2:30 PM EDT
This session brings together experts in funding, inventory planning, and retention marketing to share how leading brands prepare for Black Friday/Cyber Monday. You’ll learn how to secure capital, forecast demand accurately, and ensure inventory investments pay off through effective customer retention strategies.
BWG Connect, Wayflyer, Retention for Brands & BrightPearl by Sage invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.
Connect with Wayflyer
Retentions For Brands helps eCommerce brands reduce acquisition costs, boost LTV, and increase exit value through award-winning retention systems that drive predictable, profitable growth.
Brightpearl is a Retail Operating System for eCommerce, multichannel retail brands and wholesalers. Their back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehousing and logistics.
Founder at Retention For Brands
Co-founder of Retention For Brands, on a mission to become the #1 Retention company in e-commerce.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Account Executive at BrightPearl by Sage
Founder at Retention For Brands
Co-founder of Retention For Brands, on a mission to become the #1 Retention company in e-commerce.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Account Executive at BrightPearl by Sage
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
