Inventory Funding Strategies: How Top Brands Prepare for BFCM

Sep 10, 2025 1:30 PM2:30 PM EDT

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Here's what we talked about

  • How top brands fund inventory in advance of the busiest sales season of the year.
  • Best practices in inventory forecasting to avoid costly stockouts or overstock.
  • Customer signals (pre-orders, engagement campaigns) that guide smarter inventory decisions.
  • Retention strategies that turn BFCM buyers into long-term customers.
  • Real-world tips on aligning finance, operations, and marketing for sustainable growth.

Event Partners

Wayflyer

Wayflyer is an Irish fintech company specializing in providing revenue-based financing solutions to eCommerce businesses. Wayflyer offers flexible funding options tailored for direct-to-consumer, Amazon, and wholesale brands.

Connect with Wayflyer

Retention For Brands

Retentions For Brands helps eCommerce brands reduce acquisition costs, boost LTV, and increase exit value through award-winning retention systems that drive predictable, profitable growth.

Inventory Planner by Sage

Inventory Planner by Sage is a Retail Operating System for eCommerce, multichannel retail brands and wholesalers. Their back office solution includes financial management, inventory and sales order management, purchasing and supplier management, CRM, fulfillment, warehousing and logistics.

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Anna Conlon LinkedIn

Senior Enterprise Account Manager at Wayflyer

Jordan O’Connor LinkedIn

Founder at Retention For Brands

Co-founder of Retention For Brands, on a mission to become the #1 Retention company in e-commerce.

Will Pritchard LinkedIn

Account Executive at Inventory Planner by Sage

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Anna Conlon LinkedIn

Senior Enterprise Account Manager at Wayflyer

Jordan O’Connor LinkedIn

Founder at Retention For Brands

Co-founder of Retention For Brands, on a mission to become the #1 Retention company in e-commerce.

Will Pritchard LinkedIn

Account Executive at Inventory Planner by Sage

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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