Influencing the Algorithm: How Nutrabolt Scaled their Digital Growth

Mar 12, 2025 1:30 PM2:30 PM EDT

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Here's what we talked about

  • Algos are programmed to show you the product they believe you are most likely to buy. I.e. Relevancy.
    • The 5 Biggest elements of Relevancy are:
      • Language
      • Sales Velocity
      • Keyword Alignment
      • Conversion Rate
      • External Traffic
  • We’ll hear a direct case study from Nutrabolt on how they were able to learn and improve their ranking and improve their conversions & overall sales.

Event Partners

ProductWind

ProductWind is the only retail influencer marketing platform that helps enterprise brands drive social content, SEO and reviews to ramp online retail sales faster. ProductWind is trusted by the hundreds of the world's top brands including Panasonic, Scotts, Unilever, and Poly.

Connect with ProductWind

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Lauren Rohrer LinkedIn

Senior Media Manager, Amazon at Nutrabolt

Lauren is the Senior Media Manager at Nutrabolt leading cutting edge innovative new strategies. She has a wealth of experience at major brands such as Benefit Cosmetics, The Honest Company, and Nestle Health Sciences. Lauren lives in beatiful Austin, TX and graduated from Texas A&M.

Samir Bhavnani LinkedIn

Director of Strategic Accounts at ProductWind

Samir works with many of ProductWind’s strategic enterprise accounts. He has spent the last ten years focused on eCommerce after starting one of the industries first eCommerce Market Share companies. He lives with his family in sunny San Diego.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Lauren Rohrer LinkedIn

Senior Media Manager, Amazon at Nutrabolt

Lauren is the Senior Media Manager at Nutrabolt leading cutting edge innovative new strategies. She has a wealth of experience at major brands such as Benefit Cosmetics, The Honest Company, and Nestle Health Sciences. Lauren lives in beatiful Austin, TX and graduated from Texas A&M.

Samir Bhavnani LinkedIn

Director of Strategic Accounts at ProductWind

Samir works with many of ProductWind’s strategic enterprise accounts. He has spent the last ten years focused on eCommerce after starting one of the industries first eCommerce Market Share companies. He lives with his family in sunny San Diego.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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