How to Maximize Walmart Connect Spend to Drive Organic Growth

Apr 24, 2025 12:00 PM - 1:00 PM EDT

Here's what we talked about

What Really Drives Organic Rank on Walmart.com?
- Explore the key factors Walmart’s algorithm weighs when surfacing products—from pricing and inventory health to content quality and historical performance. How do paid and organic signals interact, and what can brands do to influence them more effectively?
Content That Converts: Optimizing Listings to Boost Rank and Sales
- Great listings are foundational to organic growth. We’ll break down what “good” looks like on Walmart—from title structure and rich media to attributes and keywords—and how to build content that balances both SEO and shopper conversion.
How Walmart Connect Can Accelerate Organic Visibility
- Paid media isn’t just for short-term sales. Learn how to structure Walmart Connect campaigns that support long-term organic lift and drive the flywheel, from targeting strategy to bid optimization and post-click experience alignment.
Common Pitfalls and Growth Bottlenecks: What’s Holding Brands Back?
- A practical look at the most common reasons brands struggle to gain organic traction, even with solid ad spend. We’ll cover gaps in content, media misalignment, supply chain issues, and how to spot (and fix) them before they stall growth.

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

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Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Lane Carruth LinkedIn

VP, Enterprise at Sellcord

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Lane Carruth LinkedIn

VP, Enterprise at Sellcord

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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