Walmart.com is evolving fast — and so is the challenge of driving visibility and conversion without overspending on media. Join us for a virtual deep dive into how brands can use Walmart Connect not just to win the paid game, but to unlock sustained organic growth. From demystifying Walmart’s ranking algorithm to tactical listing optimizations and full-funnel media strategy, this session will equip you with the insights you need to build a smarter, more efficient growth engine on Walmart.

BWG Connect & Sellcord invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• What Really Drives Organic Rank on Walmart.com?
  • Explore the key factors Walmart’s algorithm weighs when surfacing products—from pricing and inventory health to content quality and historical performance. How do paid and organic signals interact, and what can brands do to influence them more effectively?
• Content That Converts: Optimizing Listings to Boost Rank and Sales
  • Great listings are foundational to organic growth. We’ll break down what “good” looks like on Walmart—from title structure and rich media to attributes and keywords—and how to build content that balances both SEO and shopper conversion.
• How Walmart Connect Can Accelerate Organic Visibility
  • Paid media isn’t just for short-term sales. Learn how to structure Walmart Connect campaigns that support long-term organic lift and drive the flywheel, from targeting strategy to bid optimization and post-click experience alignment.
• Common Pitfalls and Growth Bottlenecks: What’s Holding Brands Back?
  • A practical look at the most common reasons brands struggle to gain organic traction, even with solid ad spend. We’ll cover gaps in content, media misalignment, supply chain issues, and how to spot (and fix) them before they stall growth.