How to Leverage AI and AMC to Maximize Results and Performance as we prepare for Prime Day

Jun 20, 2024 12:00 PM - 1:00 PM EST

Here's what we talked about

Harnessing AI for Predictive Analytics in eCommerce
- The role of AI in forecasting sales trends and consumer behavior leading up to Prime Day.
- How predictive analytics can help optimize inventory management and reduce stockouts or overstock situations.
- Case studies of successful AI implementations in e-commerce predictive analytics.
Advanced Marketing Campaigns (AMC) Strategies for Prime Day
- Overview of AMC and its significance in digital marketing.
- Best practices for designing effective AMC strategies tailored for Prime Day promotions.
- Utilizing AI to automate and enhance campaign personalization and targeting.
Integrating AI with AMC for Enhanced Customer Experience
- How AI-powered chatbots and virtual assistants can improve customer engagement and support during high-traffic events like Prime Day.
- Leveraging AI to analyze customer feedback and sentiment in real-time to make quick adjustments to marketing strategies.
- Examples of companies that have successfully integrated AI with AMC to boost customer satisfaction and loyalty.

Event Partners

Xnurta

Xnurta is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

Connect with Xnurta

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Joon Choi LinkedIn

SVP of Sales at Xnurta

Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Joon Choi LinkedIn

SVP of Sales at Xnurta

Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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