How to Build a Scalable Brand Protection Strategy
Jun 24, 2025 12:00 PM - 1:00 PM EDT
In this session, you’ll learn how to build a scalable brand protection strategy from the ground up—starting with the most costly threat to your business and expanding protection through reinvested gains. This presentation covers low-cost, high-impact methods to protect your brand from counterfeiters, phishing scams, cyber squatters, unauthorized sellers, and supply chain disruptors. You’ll walk away with a step-by-step framework and actionable ideas to grow your program over time.
BWG Connect & Sigil invite you to participate in an interactive discussion with your peers.
As always, there will be no sales pitches and there is no cost to join.
Online price protection for consumer brands to maintain price consistency across sales channels.
Connect with Sigil
CEO at Sigil
Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO at Sigil
Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
