How Brand Protection Unlocks Your Untapped Revenue Potential

Mar 6, 2025 12:00 PM1:00 PM EDT

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Here's what we talked about

  • Prioritizing sales through your most valuable channels
  • How to promote profits and revenue
  • How removing unauthorized sellers increases your KPIs
  • How to turn a cost center into a revenue driver

Event Partners

TrackStreet

TrackStreet is a leading provider of channel management and brand protection solutions that empower brands to optimize their sales channels and safeguard their revenue. Leveraging advanced analytics and real-time market intelligence, the company enables businesses to identify and eliminate unauthorized sellers, ensuring pricing integrity and consistent brand messaging.

Sigil

Online price protection for consumer brands to maintain price consistency across sales channels.

Connect with Sigil

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Zac Garthe LinkedIn

CEO at Sigil

Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.

Andrew Schydlowsky LinkedIn

CEO & Founder at TrackStreet

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Zac Garthe LinkedIn

CEO at Sigil

Zac Garthe is an eCommerce brand protection expert with years of experience in the field and in courtrooms around the world. Zac began his legal career at a top-10 global law firm specializing in intellectual property before going in-house with a global consumer product brand, where he experienced practical realities of brand protection first hand. Having been around the world working with law enforcement, conducting raids, and filing lawsuits, Zac’s wealth of experience gives him a unique perspective on brand protection.

Andrew Schydlowsky LinkedIn

CEO & Founder at TrackStreet

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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