How AI is Revolutionizing B2B for the Professional Service Industry
Mar 13, 2025 6:00 PM - 8:30 PM EDT
Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.
For 25 years, Icreon® has been trusted by industry leaders to deliver digital strategies and technology solutions that create lasting business value across the customer journey. Drawing on over two decades of experience and deep industry knowledge, Icreon provides expertise in experience transformation, digital product innovation, digital commerce, and data and artificial intelligence.
SVP of Customer Solutions at Icreon
Steve Lamensdorf brings over 17 years of experience helping B2B organizations transform their digital strategies to drive measurable growth. He specializes in using innovative technologies to enhance engagement, streamline operations, and modernize digital ecosystems. Steve has partnered with industry leaders such as Lubrizol, GE, SAP, and Johnson Controls to deliver scalable solutions and achieve impactful business results.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Principal, Industry Value Advisory at Sitecore
Nora Staebler brings over 20 years of experience helping leadership teams to identify and accelerate tangible business results through digital experience solutions. A data-driven marketer with a passion for technology, she specializes in global enterprise marketing transformation. Formerly SVP Global Digital at PIMCO, a leading asset management firm, Nora now helps business leaders leverage AI to optimize operations and revolutionize the client experience.
SVP of Customer Solutions at Icreon
Steve Lamensdorf brings over 17 years of experience helping B2B organizations transform their digital strategies to drive measurable growth. He specializes in using innovative technologies to enhance engagement, streamline operations, and modernize digital ecosystems. Steve has partnered with industry leaders such as Lubrizol, GE, SAP, and Johnson Controls to deliver scalable solutions and achieve impactful business results.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Principal, Industry Value Advisory at Sitecore
Nora Staebler brings over 20 years of experience helping leadership teams to identify and accelerate tangible business results through digital experience solutions. A data-driven marketer with a passion for technology, she specializes in global enterprise marketing transformation. Formerly SVP Global Digital at PIMCO, a leading asset management firm, Nora now helps business leaders leverage AI to optimize operations and revolutionize the client experience.
