How AI & Emerging Platforms Are Rewriting the Paid Media Playbook

Jul 23, 2025 12:00 PM - 1:00 PM EDT

Here's what we talked about

The New Consumer Journey: Understanding how fluid paths and zero-click searches are reshaping marketing strategy
AI-Driven Creative Forecasting: How predictive tools are helping marketers determine performance before launching paid social campaigns
Emerging Platforms & Motion Insights: Why embracing motion-based insights and platform innovation matters more than ever
Digital PR & Ranking Signals: Why reputable 3rd-party content is becoming essential for discovery in the AI search era
How Blue Wheel Leverages AI: Practical examples of how our agency is applying AI to drive smarter media strategies

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

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Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brett Geeser LinkedIn

Head of DTC at Blue Wheel

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Brett Geeser LinkedIn

Head of DTC at Blue Wheel

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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