Walmart is giving brands more first-party shopper data than ever through Scintilla, and the brands that use it well are pulling ahead. This session covers what you can do at the Basic and Charter levels, how to understand who’s buying and why, and how to turn those insights into better decisions on assortment, pricing, promotions, content, and Walmart Connect spend.

BWG Connect & Sellcord invite you to join an interactive event with industry peers to review tactical & practical insights.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• Why Scintilla matters right now. Walmart is giving brands more first-party shopper data than ever. The brands that use it well are pulling ahead.
• Getting oriented. What Scintilla is, Basic vs. Charter, and what you can get done at each level.
• Knowing your shopper. Who’s buying, how often, and what keeps them coming back or sends them to a competitor.
• Turning insights into action. Using the data to make better calls on assortment, pricing, promotions and content.
• Connecting it to media. How Scintilla makes your Walmart Connect spend smarter and more targeted.
• Seeing the full picture. Scintilla works best alongside your ad and Marketplace data, not on its own.