Getting More from Walmart Connect: Smarter Spend, Better Attribution

Apr 30, 2026 3:00 PM - 4:00 PM EST

Event Description

Walmart Connect offers far more than most sellers ever use. This session goes deep on the advanced strategies that high-volume brands and suppliers are using to drive visibility, conversions, and customer acquisition across the full Walmart ecosystem. Whether you're looking to sharpen your targeting, make sense of attribution, or build a media strategy that scales - this conversation is built for you.

BWG Connect & Sellcord invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

Discussion Topics

Move beyond Sponsored Products and build a full-funnel media strategy on Walmart Connect
Learn how to allocate budget across display, video, and search for maximum return
Understand attribution models and how to measure true campaign performance
Discover how top sellers use audience targeting and first-party data to reach high-intent shoppers
Walk away with a scalable framework to optimize spend as your Walmart business grows

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

Connect with SellCord

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.

Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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