Future-Proofing Your Website: True Personalization, Smarter Content, and Practical AI
Oct 9, 2025 6:00 PM - 8:30 PM EST
As discovery shifts and systems stop “thinking” like people, digital leaders are reexamining the role of their websites. Over dinner, we’ll discuss how teams are addressing visibility challenges, fragmented data, rigid architectures, and governance gaps by adopting composable platforms, headless approaches, and modular content to deliver experiences and personalization at scale, while evolving their sites into adaptable hubs that serve both people and systems. We’ll dive into what it takes to operationalize this transformation—from unifying content strategy and aligning martech ecosystems to building the agility, automation, and readiness required for what comes next.
BWG Connect, Velir & Sitecore invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.
Vice President of Digital Strategy at Velir
Rick Bauer is Vice President of Digital Strategy at Velir x Brooklyn Data, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Strategic Global Initiatives at Sitecore
Vice President of Digital Strategy at Velir
Rick Bauer is Vice President of Digital Strategy at Velir x Brooklyn Data, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Strategic Global Initiatives at Sitecore
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
