Future-Proof Your Website: Actual Personalization, Smarter Content and Practical AI
Aug 6, 2025 6:00 PM - 8:30 PM CDT
As AI reshapes how people discover and engage with content, digital leaders are rethinking the role of their websites. Over dinner, we’ll discuss how marketing teams are using composable platforms, headless architecture, and modular content to deliver experiences and hyper-scale personalization—while evolving their sites into adaptable hubs that serve both people and machines. We’ll dive into what it takes to operationalize this transformation—from unifying content strategy and governance to aligning martech ecosystems for agility, automation, and AI-readiness.
BWG Connect, Velir & Sitecore invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.
Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Strategy & Insights Officer at Velir
Heather Polen is Velir’s Chief Strategy and Insights Officer, where she leads the firm’s strategic vision and drives a culture of customer insights and marketing innovation. At Velir, Heather partners with clients to translate audience insights into strategies that deliver tangible business outcomes and sustainable growth. Prior to Velir, Heather was the Global Vice President of Customer Transformation at Sitecore, where she worked with organizations across industries to elevate their digital marketing and customer experience capabilities. Her passion for putting people at the center of every decision shapes how Velir’s teams develop strategies and solutions that create meaningful connections and measurable impact.
VP, Strategic Global Initiatives at Sitecore
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Strategy & Insights Officer at Velir
Heather Polen is Velir’s Chief Strategy and Insights Officer, where she leads the firm’s strategic vision and drives a culture of customer insights and marketing innovation. At Velir, Heather partners with clients to translate audience insights into strategies that deliver tangible business outcomes and sustainable growth. Prior to Velir, Heather was the Global Vice President of Customer Transformation at Sitecore, where she worked with organizations across industries to elevate their digital marketing and customer experience capabilities. Her passion for putting people at the center of every decision shapes how Velir’s teams develop strategies and solutions that create meaningful connections and measurable impact.
VP, Strategic Global Initiatives at Sitecore
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
