Future-Proof Your Website: Actual Personalization, Smarter Content and Practical AI
Aug 6, 2025 6:00 PM - 8:30 PM CDT
Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President of Digital Strategy at Velir
Rick Bauer is Vice President of Digital Strategy at Velir x Brooklyn Data, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.
VP, Strategic Global Initiatives at Sitecore
Having begun his career in broadcast journalism, Dave learned early on how to engage audiences via relevant, experiential stories that both capture and hold attention. That foundation grounds his work as Vice President of Strategic Global Initiatives at Sitecore, where he partners with a handful of leading global enterprises to design, deliver and measure the brand experiences that drive financial performance through a lifetime customer value lens.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President of Digital Strategy at Velir
Rick Bauer is Vice President of Digital Strategy at Velir x Brooklyn Data, where he leads cross-functional teams in crafting data-driven, customer-centric marketing strategies. With deep experience across enterprise content, personalization, and digital experience platforms, Rick helps brands evolve their digital ecosystems to drive engagement, loyalty, and measurable business outcomes. He’s a frequent speaker on topics like AI in marketing, omnichannel personalization, and the future of content strategy—and brings a pragmatic, insight-led approach to every conversation.
VP, Strategic Global Initiatives at Sitecore
Having begun his career in broadcast journalism, Dave learned early on how to engage audiences via relevant, experiential stories that both capture and hold attention. That foundation grounds his work as Vice President of Strategic Global Initiatives at Sitecore, where he partners with a handful of leading global enterprises to design, deliver and measure the brand experiences that drive financial performance through a lifetime customer value lens.
