From Prime Day to Peak Season: Unlock Q4 Wins with Data-Driven Strategy

Aug 21, 2025 1:30 PM2:30 PM EDT

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Here's what we talked about

  • Key takeaways and performance insights from Prime Day 2025
  • How to translate Prime Day learnings into a winning Cyber Week strategy
  • Tactical tips for Q4 campaign planning across key dates
  • Why external traffic matters more than ever and how to add it to your media mix
  • What top brands are doing now to maximize Q4 sales

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

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Guest Speakers

Whitney Weaver LinkedIn

Director of Marketplace Advertising at Blue Wheel

Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jake Smith LinkedIn

Enterprise Account Manager at Blue Wheel

Jake Smith is the Enterprise Account Manager at Blue Wheel with over 7 years of experience in digital media across omni-channel marketplaces. His focus is on implementing innovative marketing strategies to drive impactful brand growth. As a results-driven marketing professional, Jake has collaborated with some of the leading beauty brands, including Grande Cosmetics, Sol de Janeiro, Oribe, Jack Black, and Moroccan Oil.

Event Moderator

Whitney Weaver LinkedIn

Director of Marketplace Advertising at Blue Wheel

Whitney started her digital career managing Facebook and Google advertising campaigns before migrating to Amazon in 2017. Over the last several years she has expanded her commerce knowledge to additional retailers such as Walmart, Target and Instacart. Understanding the total media and business strategy, she believes is crucial to achieving success for clients. Throughout her career, she has led a team spanning multiple platforms and tactics and supported the development and implementation of several omni-channel digital media plans. Her expertise in cross channel strategy and client services enabled her to develop strong client relationships, develop creative, customized strategies and support the growth of her clients' business.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jake Smith LinkedIn

Enterprise Account Manager at Blue Wheel

Jake Smith is the Enterprise Account Manager at Blue Wheel with over 7 years of experience in digital media across omni-channel marketplaces. His focus is on implementing innovative marketing strategies to drive impactful brand growth. As a results-driven marketing professional, Jake has collaborated with some of the leading beauty brands, including Grande Cosmetics, Sol de Janeiro, Oribe, Jack Black, and Moroccan Oil.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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