From (Online) Catalogs to Commerce: What’s Next in B2B Commerce
May 4, 2026 6:00 PM - 8:30 PM CST
Intershop Communications AG is a leading independent provider of high-performance, AI-supported B2B e-commerce software and cloud solutions, founded in 1992 and headquartered in Germany. They enable manufacturers and wholesalers to digitalize and automate sales processes, offering flexible, scalable, and personalized commerce experiences.
Data Realm is a specialized headless commerce partner that helps brands optimize, innovate, and scale digital commerce platforms. With over a decade of experience, they provide onshore expert guidance, technical development, and AI-enhanced solutions.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director, Digital Engagement at Data Realm
Lee Trotter is a digital engagement leader with 10+ years in e‑commerce and composable architecture. As Director, Digital Engagement at Data Realm, he helps organizations modernize complex ecosystems. Known for his clarity and authenticity, Lee brings practical insight to every discussion.
Executive Director, Enterprise Strategy & Solutions at Intershop
Wayne Teigen is the Executive Director, Enterprise Strategy & Solutions at Intershop and a B2B eCommerce strategist with over 15 years of global experience helping manufacturers, distributors and companies of all sizes scale their digital operations. Unlike many in the software space, Wayne’s background goes beyond platforms - he has spent years on the implementation side, working directly with businesses to optimize their digital strategies, integrate sales teams, and automate processes for long-term success.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Director, Digital Engagement at Data Realm
Lee Trotter is a digital engagement leader with 10+ years in e‑commerce and composable architecture. As Director, Digital Engagement at Data Realm, he helps organizations modernize complex ecosystems. Known for his clarity and authenticity, Lee brings practical insight to every discussion.
Executive Director, Enterprise Strategy & Solutions at Intershop
Wayne Teigen is the Executive Director, Enterprise Strategy & Solutions at Intershop and a B2B eCommerce strategist with over 15 years of global experience helping manufacturers, distributors and companies of all sizes scale their digital operations. Unlike many in the software space, Wayne’s background goes beyond platforms - he has spent years on the implementation side, working directly with businesses to optimize their digital strategies, integrate sales teams, and automate processes for long-term success.
