From Clicks to Clarity: Connecting Sponsored Ads, DSP, and AMC
Nov 11, 2025 5:00 PM - 7:30 PM CST
As 2026 planning approaches, brands are feeling the strain of managing an increasingly complex Amazon ad ecosystem. Sponsored Ads, DSP, and AMC are more powerful than ever, but only if they work together. This executive dinner, hosted around with Amazon’s unBoxed conference, will bring together experienced advertisers to discuss how they are adapting to the latest tools and signal changes shaping performance in 2026.
We will explore how leaders are prioritizing what stays in their stack, simplifying workflows, and using native AMC data to sharpen cross-channel modeling. Attendees will gain practical insight into how to balance full-funnel planning, evaluate new signals such as Ad Relevance and Live data, and uncover the true value of DSP’s premium inventory when attribution becomes challenging.
This is an opportunity to exchange firsthand learnings, benchmark strategies, and leave with a clearer picture of how to align teams and budgets around what is actually driving profitable growth on Amazon next year.
BWG Connect & Blue Wheel invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Chief Revenue Officer at Blue Wheel
Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
