Float, Flexibility, and Forecasting: Building Financial Resilience for eCommerce in 2025

VIP Dinner - New York City, NY

Dec 18, 2025 6:00 PM8:30 PM EDT

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Here's what we talked about

  • Cash flow is getting harder to predict as tariffs move and demand whipsaws.
    • Attendees will compare proven ways to stabilize payables and receivables across eCommerce, B2B eCommerce, CPG manufacturing, health and beauty, and food and beverage.
    • The group will surface leading indicators and alert thresholds that flagged cash stress before it hits working capital.
  • Post BFCM patterns broke familiar forecasting heuristics and eroded confidence in the plan.
    • Participants will identify which signals replaced last year’s assumptions and how those inputs changed promo, channel mix, and inventory bets.
    • Finance leaders will share how they reset open to buy and vendor terms to protect margins without starving growth.
  • Extending float without choking operations is now a weekly decision.
    • We'll discuss potential decision rules for when to conserve versus accelerate and how to ladder card float, term extensions, and scheduled payouts across cycles.
  • Financial infrastructure needs to absorb trade shocks and growth-driven cash crunches.
    • We’ll dive into how you can begin to standardize payment rails, approvals, contingency lines, and scenario modeling before the next disruption.

Event Partners

Plastiq

Plastiq is a B2B payments platform helping businesses pay and get paid using preferred methods, allowing companies to use credit cards for expenses that don't typically accept them, earning rewards while managing cash flow, and automating AP/AR

Brex

Brex is a financial technology company that provides an all-in-one platform for corporate cards, expense management, travel, and financial operations, designed for startups and fast-growing enterprises.

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Derek Lee LinkedIn

VP, Partnerships at Plastiq

Derek has wide experience in B2B payments and working capital and focuses on business development and partnerships at Priority.

Lauren Hearne LinkedIn

Director, Account Management at Plastiq

Lauren leads Relationship Sales, Management and GTM teams focused on driving revenue growth and client satisfaction across Plastiq’s strategic accounts and Partnerships. She is nearing a decade in working in the finance and business payables landscape. She is based in San Francisco, CA.

Corinne Boonstra LinkedIn

Senior Manager, Strategic Partnerships at Brex

Corinne brings deep eCommerce payments partnership experience from her time at Sezzle and Bolt, giving her a strong understanding of both consumer and merchant needs. Currently at Brex, she leads her team's eCommerce partnership strategy, helping merchants optimize their spending for long-term, sustainable growth.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Derek Lee LinkedIn

VP, Partnerships at Plastiq

Derek has wide experience in B2B payments and working capital and focuses on business development and partnerships at Priority.

Lauren Hearne LinkedIn

Director, Account Management at Plastiq

Lauren leads Relationship Sales, Management and GTM teams focused on driving revenue growth and client satisfaction across Plastiq’s strategic accounts and Partnerships. She is nearing a decade in working in the finance and business payables landscape. She is based in San Francisco, CA.

Corinne Boonstra LinkedIn

Senior Manager, Strategic Partnerships at Brex

Corinne brings deep eCommerce payments partnership experience from her time at Sezzle and Bolt, giving her a strong understanding of both consumer and merchant needs. Currently at Brex, she leads her team's eCommerce partnership strategy, helping merchants optimize their spending for long-term, sustainable growth.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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