Enterprise eCommerce Strategy: Launching & Scaling During Tentpole Events

Apr 3, 2025 1:30 PM2:30 PM EDT

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Event Description

Retail tentpole events like Amazon Prime Day and Cyber events aren’t just short-term sales opportunities—they're powerful tools for long-term brand growth. When executed strategically, these moments can help you boost traffic to your product pages, increase sales, build customer loyalty, and create momentum that drives profitability year-round.

Join us as we take a workshop-style approach to this webinar and break down the data-backed strategies that leading enterprise brands use to maximize tentpole event success with real-world examples of what worked as well as key lessons we’ve learned.

BWG Connect & Blue Wheel invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

Discussion Topics

  • Proven strategies for preparing your brand for major sales events
  • The power of multi-product campaigns to drive conversions at every touchpoint
  • Data-backed insights on what works (and what doesn’t) during tentpole events
  • How to integrate new product launches into your peak season planning
  • Campaign examples that drove exceptional results—and key takeaways from those that fell short

Event Partners

Blue Wheel

Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.

Connect with Blue Wheel

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Nicole Reich LinkedIn

Chief Revenue Officer at Blue Wheel

Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Nicole Reich LinkedIn

Chief Revenue Officer at Blue Wheel

Nicole Reich is the Chief Revenue Officer at Blue Wheel. She was the Co-founder and VP of Sales and Marketing at Retail Bloom, which merged with Blue Wheel to deliver end-to-end DTC, eCommerce, and marketplace solutions. Nicole strives to guide eCommerce success by working closely with manufacturers and partners and offering a full-service array of marketing solutions.

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Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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