eCommerce Investment Strategies: Where to Invest to Future Proof your Business
Nov 10, 2020 12:00 PM - 1:00 PM EST
Join brands, retailers & the BigCommerce team to discuss the future of DTC eCommerce strategies for improving efficiencies & optimizing profitability all along the value chain.
This conversation will provide insights on the key initiatives that online merchants need to be discussing with their internal teams in order to prepare for increased eCommerce growth in 2021 & beyond.
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.
Connect with Commerce
Sr. Director, GM of Omnichannel at BigCommerce
Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, commerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify, BigCommerce).
Sharon has a comprehensive understanding of the Omnichannel Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Sales and Partnerships teams at Feedonomics as well as the Omnichannel Partnerships teams at BigCommerce which focus on helping merchants grow via integrations to key channels such as Google, Amazon, TikTok, Facebook, Instagram, Walmart, Target+ and many others.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Sr. Director, GM of Omnichannel at BigCommerce
Sharon is a digital commerce veteran with 10+ years of experience in digital marketing, commerce strategy, digital transformation and back office operations. She has led Sales and Business Development teams in the commerce technology and systems integration space for global companies including BigCommerce, Skubana, Born, Fluid (acquired by Astound), and Tribal DDB. Over the years, she has spoken with thousands of merchants (SMB to Enterprise) and helped architect the digital transformation and omnichannel strategy for hundreds of brands and retailers across many platforms (Salesforce Commerce Cloud, Magento, Hybris, Shopify, BigCommerce).
Sharon has a comprehensive understanding of the Omnichannel Commerce ecosystem and looks to leverage this on behalf of merchants to help them grow their business across Channels. Currently, she oversees the Sales and Partnerships teams at Feedonomics as well as the Omnichannel Partnerships teams at BigCommerce which focus on helping merchants grow via integrations to key channels such as Google, Amazon, TikTok, Facebook, Instagram, Walmart, Target+ and many others.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
