Driving Retail Innovation With Generative AI

Jan 23, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

How leading retailers are utilizing generative AI and the benefits they’re seeing
- How are major retailers leveraging generative AI across different aspects of their operations (e.g., marketing, supply chain, customer service)?
- What measurable impacts are these companies seeing from their generative AI implementations in terms of ROI, such as increased sales, reduced operational costs, or improved customer satisfaction?
Top generative AI use cases and how they’re accelerating creativity and productivity
- What are the key generative AI use cases driving transformation in retail, such as personalized marketing, dynamic content creation, and intelligent supply chains?
- How are these applications accelerating creativity, enhancing productivity, and improving operational efficiency for retailers?
- What are some innovative and lesser-known use cases that are already providing tangible results?
How to build a scalable generative AI enterprise strategy
- What key considerations should retailers keep in mind when developing a scalable generative AI strategy that aligns with their business goals and allows for growth?
- How should retailers balance open-source models, commercial solutions, and proprietary systems to build a robust generative AI infrastructure?
- What challenges might retailers face during implementation (e.g., data privacy concerns, skill gaps, system integration), and how can these be overcome to ensure a successful AI adoption?

Event Partners

NVIDIA

Since its founding in 1993, NVIDIA (NASDAQ: NVDA) has been a pioneer in accelerated computing. The company’s invention of the GPU in 1999 sparked the growth of the PC gaming market, redefined computer graphics and ignited the era of modern AI. NVIDIA is now a full-stack computing company with data-center-scale offerings that are reshaping industry.

Guest Speaker

Scott Brubaker

Director of North America Enterprise Sales, Retail and CPG at NVIDIA

Scott is an enterprise leader with 30+ years of technology and management experience. His career began with Universal Electronics where he spent 7 years building the retail customer base. He held several sales, marketing, and leadership roles, growing the market, leading up to the IPO. After Universal, Scott saw the Y2K and ERP wave coming and joined SAP, where he spent 17 years driving technology transformation with some of the largest global enterprise brands.

Scott then saw the AI wave coming and joined NVIDIA where he leads the Retail, CPG and QSR business in the US. At NVIDIA he is responsible for the adoption of NVIDIA’s software and hardware platforms at retailers like Walmart and Kroger, consumer companies like Nike and P&G and restaurants such as McDonalds. Scott is passionate about customer success and driving business outcomes.

Greg Irwin LinkedIn

Co-Founder, Co-CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Andrew Sun LinkedIn

Director of Global Business Development, AI for Retail at NVIDIA

Event Moderator

Scott Brubaker

Director of North America Enterprise Sales, Retail and CPG at NVIDIA

Scott is an enterprise leader with 30+ years of technology and management experience. His career began with Universal Electronics where he spent 7 years building the retail customer base. He held several sales, marketing, and leadership roles, growing the market, leading up to the IPO. After Universal, Scott saw the Y2K and ERP wave coming and joined SAP, where he spent 17 years driving technology transformation with some of the largest global enterprise brands.

Scott then saw the AI wave coming and joined NVIDIA where he leads the Retail, CPG and QSR business in the US. At NVIDIA he is responsible for the adoption of NVIDIA’s software and hardware platforms at retailers like Walmart and Kroger, consumer companies like Nike and P&G and restaurants such as McDonalds. Scott is passionate about customer success and driving business outcomes.

Greg Irwin LinkedIn

Co-Founder, Co-CEO at BWG Strategy LLC

BWG Strategy is a research platform that provides market intelligence through Event Services, Business Development initiatives, and Market Research services. BWG hosts over 1,800 interactive executive strategy sessions (conference calls and in-person forums) annually that allow senior industry professionals across all sectors to debate fundamental business topics with peers, build brand awareness, gather market intelligence, network with customers/suppliers/partners, and pursue business development opportunities.

Andrew Sun LinkedIn

Director of Global Business Development, AI for Retail at NVIDIA

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