Discovery to Checkout: How Fashion Brands Win in the Age of Agentic Commerce
Aug 27, 2026 1:30 PM - 2:30 PM EST
As AI reshapes how shoppers discover and buy fashion — from ChatGPT to Perplexity to Copilot — brands can no longer rely on search and social alone. This session brings together commerce and marketing measurement experts to unpack what agentic commerce means for fashion retailers today: how to make your catalog AI-discoverable, how checkout is evolving, and how to measure performance in this new landscape.
BWG Connect & Coalition Technologies invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Power Digital is an AI-native, full-service growth marketing agency founded in 2012 and headquartered in San Diego, California. The firm operates at the intersection of data, proprietary technology (such as their AI operating system Omega), and human strategy to make marketing spend predictable and profitable for B2B, consumer, and e-commerce brands.
Feedonomics combines best-in-class technology and service to list your products everywhere people shop online, including Google Shopping, Amazon, and Facebook. Their services many of the world’s most prolific advertising agencies and brands, including over 30% of the top 1,000 internet retailers.
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Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.
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Director of Omnichannel Growth at Feedonomics
Jenna Galardi has two decades of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing - she loves connecting businesses to the right customers online.
In her current role as Director of Omnichannel Growth, she runs the Agency Partner Program at Feedonomics. Focusing on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Strategic Solutions, Fashion at Power Digital Marketing
As VP of Strategic Solutions, Clancy helps brands make smarter go-to-market decisions through data-driven strategy, modern measurement, and commercial insight. By combining strategic consulting with advanced analytics like media mix modeling, customer analysis, and incrementality testing, she helps organizations uncover growth opportunities that drive measurable business impact.
Over the past 10+ years, shes partnered with enterprise brands to improve marketing effectiveness, optimize P&L performance, and accelerate profitable growth. Her focus is on turning complex data into clear strategic direction, helping leaders invest with greater confidence and build sustainable competitive advantage.
Director of Omnichannel Growth at Feedonomics
Jenna Galardi has two decades of experience helping businesses grow online. Whether the business is a startup or a Fortune 100 company, they rely on Jenna’s expertise as a growth accelerator. From award-winning website design and development to inbound marketing tactics of search-engine-optimization, content creation, pay-per-click, email marketing, social media and influencer marketing - she loves connecting businesses to the right customers online.
In her current role as Director of Omnichannel Growth, she runs the Agency Partner Program at Feedonomics. Focusing on helping merchants strengthen their online presence and adopt social commerce, marketplaces, and product feed optimization solutions to scale their growth. Jenna is proud to be a strategic resource to her customers and partners.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
VP of Strategic Solutions, Fashion at Power Digital Marketing
As VP of Strategic Solutions, Clancy helps brands make smarter go-to-market decisions through data-driven strategy, modern measurement, and commercial insight. By combining strategic consulting with advanced analytics like media mix modeling, customer analysis, and incrementality testing, she helps organizations uncover growth opportunities that drive measurable business impact.
Over the past 10+ years, shes partnered with enterprise brands to improve marketing effectiveness, optimize P&L performance, and accelerate profitable growth. Her focus is on turning complex data into clear strategic direction, helping leaders invest with greater confidence and build sustainable competitive advantage.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
