Digital-First Growth: Leveraging AI and Data for Customer Experience Success
Apr 17, 2025 6:00 PM - 8:30 PM PDT
Join us for an exclusive event where we’ll explore how data, AI, and DXPs are reshaping the future of digital marketing. Discover how to harness data-driven strategies to optimize campaigns, enhance customer retention, and maximize ROI. Learn how AI-powered insights and real-time personalization can elevate customer experiences—and why clean, structured data is critical for AI success. Plus, dive into the role of DXPs in future-proofing your marketing efforts and driving innovation.
BWG Connect, Velir & Sitecore invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.
Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Global VP, Customer Transformation at Sitecore
Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.
Vice President, AI and Innovation at Sitecore
Mo Cherif is Vice President, AI and Innovation at Sitecore with over 20 years of experience in digital experience, data science, and cloud solutions. Mo's expertise span AI, Employee Experience & Digital Experience.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Global VP, Customer Transformation at Sitecore
Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.
Vice President, AI and Innovation at Sitecore
Mo Cherif is Vice President, AI and Innovation at Sitecore with over 20 years of experience in digital experience, data science, and cloud solutions. Mo's expertise span AI, Employee Experience & Digital Experience.
Senior Digital Strategist at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Senior Digital Strategist Tiffany Serbus-Gustaveson runs the group & connects with dozens of brand executives every week, always for free.
