Digital-First Growth: Leveraging AI and Data for Customer Experience Success
Apr 17, 2025 6:00 PM - 8:30 PM PDT
Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.
Sitecore creates digital experiences so powerful they connect the world. Our agentic experience platform makes it simple for marketers to reach, engage, and serve customers with tailored journeys that make their stories relevant. With AI at the core, Sitecore transforms content delivery, drives engagement, and unlocks personalization at scale, redefining what’s possible in digital experience.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Chief Strategy & Insights Officer at Velir
Heather Polen is Velir’s Chief Strategy and Insights Officer, where she leads the firm’s strategic vision and drives a culture of customer insights and marketing innovation. At Velir, Heather partners with clients to translate audience insights into strategies that deliver tangible business outcomes and sustainable growth. Prior to Velir, Heather was the Global Vice President of Customer Transformation at Sitecore, where she worked with organizations across industries to elevate their digital marketing and customer experience capabilities. Her passion for putting people at the center of every decision shapes how Velir’s teams develop strategies and solutions that create meaningful connections and measurable impact.
Vice President, AI and Innovation at Sitecore
Mo Cherif is Vice President, AI and Innovation at Sitecore with over 20 years of experience in digital experience, data science, and cloud solutions. Mo's expertise span AI, Employee Experience & Digital Experience.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
Chief Strategy & Insights Officer at Velir
Heather Polen is Velir’s Chief Strategy and Insights Officer, where she leads the firm’s strategic vision and drives a culture of customer insights and marketing innovation. At Velir, Heather partners with clients to translate audience insights into strategies that deliver tangible business outcomes and sustainable growth. Prior to Velir, Heather was the Global Vice President of Customer Transformation at Sitecore, where she worked with organizations across industries to elevate their digital marketing and customer experience capabilities. Her passion for putting people at the center of every decision shapes how Velir’s teams develop strategies and solutions that create meaningful connections and measurable impact.
Vice President, AI and Innovation at Sitecore
Mo Cherif is Vice President, AI and Innovation at Sitecore with over 20 years of experience in digital experience, data science, and cloud solutions. Mo's expertise span AI, Employee Experience & Digital Experience.
