Digital-First Growth: Leveraging AI and Data for Customer Experience Success

Apr 17, 2025 6:00 PM - 8:30 PM PDT

Here's what we talked about

Data empowers marketing teams to make informed decisions, optimize campaigns, and drive key outcomes such as higher conversion rates, improved customer retention, and increased lifetime value.
Data-driven strategies maximize ROI by enabling real-time campaign adjustments, personalization, A/B testing, and precise targeting that align marketing efforts with business growth.
AI can analyze and interpret customer behavior in real time, enabling personalized experiences at every touchpoint and shaping the evolution of digital customer experience.
AI readiness, including high-quality, structured data is essential for accurate insights. AI’s effectiveness depends on clean data—without it, personalization efforts risk failure, potentially eroding trust and revenue.
The role of a DXP today for future-readiness and innovation. A Digital Experience Platform (DXP) serves as the cornerstone of data-driven strategies by activating on customer data, enabling AI-powered personalization, and orchestrating seamless omnichannel experiences that drive engagement and conversions.

Event Partners

Velir

Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.

Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Heather Polen LinkedIn

Global VP, Customer Transformation at Sitecore

Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.

Mo Cherif

Vice President, AI and Innovation at Sitecore

Mo Cherif is Vice President, AI and Innovation at Sitecore with over 20 years of experience in digital experience, data science, and cloud solutions. Mo's expertise span AI, Employee Experience & Digital Experience.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Heather Polen LinkedIn

Global VP, Customer Transformation at Sitecore

Heather Polen is the Global Vice President, Customer Transformation at Sitecore where she is responsible for partnering with customers to drive industry inspiration and transformation of digital marketing initiatives.

Mo Cherif

Vice President, AI and Innovation at Sitecore

Mo Cherif is Vice President, AI and Innovation at Sitecore with over 20 years of experience in digital experience, data science, and cloud solutions. Mo's expertise span AI, Employee Experience & Digital Experience.

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

How can we help?

Hang tight! An event summary, key takeaways, & a full transcript will be posted shortly. In the meantime... How can we help?

Schedule A Free Consultation I Need Help With Something Else View All Events

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

|