Digital-First Growth: Leveraging AI and Data for Customer Experience Success

VIP Dinner - New York City, NY

Mar 19, 2025 6:00 PM - 8:30 PM EST

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Here's what we talked about

Data empowers marketing teams to make informed decisions, optimize campaigns, and drive key outcomes such as higher conversion rates, improved customer retention, and increased lifetime value.
Data-driven strategies maximize ROI by enabling real-time campaign adjustments, A/B testing, and precise targeting that align marketing efforts with business growth.
AI can analyze and interpret customer behavior in real time, enabling personalized experiences at every touchpoint and shaping the evolution of digital customer experience.
High-quality, structured data is essential for accurate insights. AI’s effectiveness depends on clean data—without it, personalization efforts risk failure, potentially eroding trust and revenue.
Data-driven experimentation, through A/B and multivariate testing, refines digital experiences by revealing what resonates with customers, optimizing engagement, and driving growth.

Event Partners

Velir

Velir is a data-driven experience agency that specializes in leveraging data intelligence and marketing expertise to craft impactful digital experiences. With their expertise and our dedicated data studio, Brooklyn Data, they transform insights into action, helping their clients build trust and relationships with their audiences by creating engaging, personalized user experiences informed by data.

Optimizely

Optimizely is a leading digital experience platform (DXP) provider that empowers marketing and product teams to create, optimize, and deliver personalized digital experiences across all channels. Their comprehensive suite includes tools for content orchestration, digital optimization, and experience-led commerce, all enhanced by AI capabilities

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Corey Caplette LinkedIn

Chief Technology Officer at Velir

Corey Caplette is the Chief Technology Officer at Velir where is responsible for guiding the technology vision and road-map that allows Velir to bring outstanding execution and modern implementation practices to our broad range of clients.

Nicola Ayan LinkedIn

VP, Solution Strategy at Optimizely

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Corey Caplette LinkedIn

Chief Technology Officer at Velir

Corey Caplette is the Chief Technology Officer at Velir where is responsible for guiding the technology vision and road-map that allows Velir to bring outstanding execution and modern implementation practices to our broad range of clients.

Nicola Ayan LinkedIn

VP, Solution Strategy at Optimizely

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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