Destination CX: Transforming Travel Marketing for the Modern Traveler

Mar 26, 2025 12:00 PM - 1:00 PM EDT

Here's what we talked about

Exclusive Insights from the 2025 DX Maturity Report: Gain early access to critical findings that highlight how top travel and hospitality brands are advancing their digital experience strategies.
Modernizing Martech for Omnichannel Personalization: Learn how airlines, hotels, OTAs, and rail operators can create seamless, personalized customer journeys through connected, data-driven marketing ecosystems.
Winning Strategies of Digital Leaders: Discover what sets leading brands apart in the digital space and how you can adopt these proven tactics to stay competitive.
Harnessing AI-Driven Content for Customer Loyalty: Explore how AI and automation are reshaping customer engagement, building deeper trust, and boosting long-term loyalty in travel and hospitality.
Inspiring Real-World Success Stories: See how forward-thinking brands are leveraging Sitecore solutions to deliver standout customer experiences in an era of rapid digital transformation.

Event Partners

Sitecore

Sitecore is the leading provider of an end-to-end composable digital experience platform, empowering brands to make unforgettable connections with their customers.

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Rick Bauer LinkedIn

Global Director of Industry Value Advisory at Sitecore

Rick Bauer is a Travel, Tourism & Hospitality industry practitioner and digital strategist with hands-on customer-experience orchestration. He has worked closely with industry leaders and directly in the TTH ecosystem for 30 years. His unique perspective includes that of a Sitecore customer, partner, 6x Strategy MVP, marketer, and multiple leadership roles at large concert venues. He is now Global Director of Industry Value Advisory at Sitecore.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Rick Bauer LinkedIn

Global Director of Industry Value Advisory at Sitecore

Rick Bauer is a Travel, Tourism & Hospitality industry practitioner and digital strategist with hands-on customer-experience orchestration. He has worked closely with industry leaders and directly in the TTH ecosystem for 30 years. His unique perspective includes that of a Sitecore customer, partner, 6x Strategy MVP, marketer, and multiple leadership roles at large concert venues. He is now Global Director of Industry Value Advisory at Sitecore.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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