Cracking Walmart’s Code: The Strategy Behind Share of Voice and Sales Lift
Oct 30, 2025 3:00 PM - 4:00 PM EST
As Walmart’s marketplace grows more competitive, brands are looking for proven ways to increase visibility, drive traffic, and convert shoppers at scale. This session breaks down the key levers that influence Walmart’s algorithm and shows how leading brands use content strategy, keyword optimization, and ad placement to expand their share of voice.
The discussion will also cover how off-platform traffic from social, influencer, and paid media can strengthen on-site performance, and why a hybrid 1P and 3P model often delivers the best results. Attendees will leave with a clear understanding of how to measure true incrementality, demonstrate ROI across channels, and turn data-driven insights into sustainable sales growth.
BWG Connect & Sellcord invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.
Connect with SellCord
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder, Chief Operating Officer at Sellcord
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder, Chief Operating Officer at Sellcord
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
