Commerce in 2027: Trends & Predictions Reshaping Retail Media, AI & Growth
Dec 9, 2026 1:30 PM - 2:30 PM EDT
Commerce is evolving rapidly, and 2027 is bringing new opportunities for brands to rethink how they reach consumers, invest in media, and drive profitable growth. AI-powered shopping experiences are changing product discovery, retail media continues to expand its influence across the shopper journey, and brands are navigating increasingly complex decisions around media investment, marketplace performance, and operational efficiency.
Join Blue Wheel and Skai as we explore the key trends we believe will be shaping commerce in 2027. Combining Skai's latest industry benchmarks with Blue Wheel's hands-on experience across retail media, Amazon, Walmart, and marketplace operations, we'll examine how shifting consumer behaviors, AI advancements, and evolving media strategies are influencing commerce growth. We'll also discuss what these changes mean for brands managing advertising investments, marketplace profitability, and the broader customer experience.
From emerging opportunities in AI-driven shopping to smarter retail media investment and measurement, this session will provide actionable insights to help brands navigate the year ahead.
BWG Connect, Blue Wheel & Skai invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Skai is the only full go-to-market SaaS platform that includes a suite of data-driven products for market intelligence, omnichannel media activation, testing and measurement, enabling brands and agencies to make predictions, improve strategic planning and drive growth on the most important customer channels.
Connect with Skai
Blue Wheel is an omni-channel marketing and operational partner delivering excellence in digital commerce -- from click to ship. As a new breed of omni-channel agency, Blue Wheel supports brands from marketplace management to performance advertising, and creative services. With over $1B in revenue managed for our clients, we help brands from click to ship, scaling brand sales across D2C, Amazon, Walmart, eBay, and retail.
Connect with Blue Wheel
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Amazon Services at Blue Wheel
Olivier Henry, VP of Amazon Services, leads Blue Wheel’s Amazon and commerce media teams, bringing account services, retail media, operations, brand protection, and analytics together into one integrated client experience. He has spent his career building and leading marketplace, retail media, and client growth organizations, and has managed large-scale advertising programs for brands across Amazon, Walmart, and other leading retail platforms. Olivier focuses on building scalable operating models, delivering sharper strategic insight, and helping brands turn marketplace performance into lasting growth.
Sr. Solutions Consultant at Skai
Lindsay Omaits, Senior Solutions Consultant at Skai, helps enterprise brands turn complex technology into practical solutions that solve real business problems and drive measurable impact. She works closely with Sales, Product, and Engineering to lead discovery, design solutions, and show how AI-powered workflows can change the way teams plan, execute, and optimize their commerce media. Lindsay has nearly 15 years of experience across paid search, campaign management, digital product leadership, and product marketing, which gives her a mix of commercial strategy, technical depth, and customer empathy. She focuses on connecting what customers need with what emerging technology makes possible, and on helping teams put AI, data, and automation to work.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP of Amazon Services at Blue Wheel
Olivier Henry, VP of Amazon Services, leads Blue Wheel’s Amazon and commerce media teams, bringing account services, retail media, operations, brand protection, and analytics together into one integrated client experience. He has spent his career building and leading marketplace, retail media, and client growth organizations, and has managed large-scale advertising programs for brands across Amazon, Walmart, and other leading retail platforms. Olivier focuses on building scalable operating models, delivering sharper strategic insight, and helping brands turn marketplace performance into lasting growth.
Sr. Solutions Consultant at Skai
Lindsay Omaits, Senior Solutions Consultant at Skai, helps enterprise brands turn complex technology into practical solutions that solve real business problems and drive measurable impact. She works closely with Sales, Product, and Engineering to lead discovery, design solutions, and show how AI-powered workflows can change the way teams plan, execute, and optimize their commerce media. Lindsay has nearly 15 years of experience across paid search, campaign management, digital product leadership, and product marketing, which gives her a mix of commercial strategy, technical depth, and customer empathy. She focuses on connecting what customers need with what emerging technology makes possible, and on helping teams put AI, data, and automation to work.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
