Closing the Paid Social Performance Gap with Retailer Commerce Data
Feb 4, 2026 6:00 PM - 8:30 PM EDT
Despite the fact that consumers increasingly discover on social and purchase on retail sites, the data systems remain disconnected.
Paid social is the most powerful engine of consumer discovery. Yet when CPG brands send Meta, TikTok, or Google traffic to Amazon, Walmart, or Target, measurement and optimization break down. Retailers operate as walled gardens: preventing sales tracking, budget optimization, and retargeting. This disconnect has created one of the largest performance gaps in modern commerce.
Join us to learn how brands are closing that data gap to evaluate paid ad performance with more confidence.
BWG Connect & Ampd invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.
As always, there will be no sales pitches and dinner is complimentary.
Seating is limited, and RSVP is required.
Ampd is a Seattle‑based software platform that uses AI‑powered, closed‑loop attribution to connect offsite advertising (like Google, Meta & TikTok) directly to measurable retail outcomes, enabling brands to optimize shopping journeys and drive incremental revenue.
Connect with Ampd
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP Sales at Ampd
Austin Trunnell brings over a decade of commerce media expertise across both agency and tech, with a sharp focus on performance marketing for enterprise CPG brands. He began his career at a leading digital agency before joining Ampd, drawn by the opportunity to help brands connect offsite media to retail sales with precision and scale. Austin pairs deep analytical training with a talent for solving real-world marketing challenges. His strength lies in building solutions that not only deliver measurable impact, but integrate seamlessly into how brands already work.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
VP Sales at Ampd
Austin Trunnell brings over a decade of commerce media expertise across both agency and tech, with a sharp focus on performance marketing for enterprise CPG brands. He began his career at a leading digital agency before joining Ampd, drawn by the opportunity to help brands connect offsite media to retail sales with precision and scale. Austin pairs deep analytical training with a talent for solving real-world marketing challenges. His strength lies in building solutions that not only deliver measurable impact, but integrate seamlessly into how brands already work.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
