Closing the Digital Revenue Gap: A Roadmap for Manufacturers and Distributors
Jun 25, 2026 12:00 PM - 1:00 PM EST
Groove Commerce is a full-service agency that designs, builds, and grows websites for leading eCommerce brands. Founded in 2007, the agency has helped hundreds of clients drive measurable impact and ROI.
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.
Connect with Commerce
CEO and Founder at Groove Commerce
Since 2007, he has worked with mid-market manufacturers and distributors across the U.S., helping executive teams find the structural leaks in their revenue, modernize how their customers buy, and build digital systems that actually get used. He also hosts The B2B eCommerce Summit, an annual gathering of operators shaping the future of B2B commerce. Ethan’s approach focuses on three things most digital projects skip: sequence, alignment, and adoption.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
CEO and Founder at Groove Commerce
Since 2007, he has worked with mid-market manufacturers and distributors across the U.S., helping executive teams find the structural leaks in their revenue, modernize how their customers buy, and build digital systems that actually get used. He also hosts The B2B eCommerce Summit, an annual gathering of operators shaping the future of B2B commerce. Ethan’s approach focuses on three things most digital projects skip: sequence, alignment, and adoption.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
