Building Stronger DTC Ecommerce Experiences

Event Description

Join us for cocktails & dinner while we dive into how to determine whether your ecommerce site is giving you roots or giving you wings.

We’ll discuss interactions between your business needs, marketing activities, and ecommerce impacts. Additionally, how to create stronger integration between your company and your website, to get more feedback, and grow new pathways for revenue.

Join us as we discuss what it takes to run an ecommerce channel, from internal operations to external ecommerce considerations and industry best practices.

Discussion Topics

How do I know when my ecommerce site is struggling?
Am I getting enough out of my platform? Is it taking too much from me?
What happens when I outgrow my platform?
Can I implement the ideas I want in my platform without being handcuffed/having to alter them to fit my platform?
How do I evaluate the cost of new technology/platforms to the possible revenue generated?'
How do I merge the capabilities of my ecommerce platform with the emerging ecommerce capabilities, like social commerce, multichannel, AI, shoppable video, etc.?
What should top of mind regarding my products (like SKU counts, structure, complexity, etc.) when considering my ecommerce platform needs?
How do I approach determining a reasonable total cost of ownership for my ecommerce platform?
What expectations should I have in regards to how much time I can focus on growing my business versus time spent to maintain my site?

Event Partners

Irish Titan

Irish Titan is an ecommerce agency based on a “Business First. Online Second.” philosophy, delivering marketing, creative and development services on the Magento, Shopify Plus and BigCommerce platforms.

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Commerce

Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.

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Guest Speakers

Darin Lynch LinkedIn

Founder and CEO at Irish Titan

Darin Lynch is the Founder and CEO of Irish Titan, an award-winning ecommerce agency. Darin brings 25 years of experience leading Fortune 100 financial firms to national retailers to start-up and early stage companies.

Darin has been honored as a 40 Under 40 winner, one of the Real Power 50, and is a member of the Federal Reserve Board Small Business Council. Darin is a former presidential candidate (and likely a future candidate too). He also bought Clint Eastwood a beer in 1994. But both of those stories are better shared in person.

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.