Building a Unified Foundation for B2B Growth
Nov 6, 2025 1:30 PM - 2:30 PM EST
For many organizations, legacy systems have become the biggest barrier to growth. Aviation Supplies & Academics (ASA) faced this challenge firsthand, operating on outdated technology that limited scalability, efficiency, and customer experience. Their solution was a coordinated modernization effort built to create a more unified digital foundation, which now supports 41% revenue growth.
Join us to hear how they built alignment across teams, connected data between platforms, and replaced manual work with automation that improved speed and accuracy across the business. Attendees will learn what it takes to move from a legacy environment to a flexible, integrated commerce and ERP stack, along with practical lessons for enhancing visibility, customer experience, and operational agility in today’s B2B ecosystem.
BWG Connect, Commerce & Acumatica invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world.
Connect with Commerce
Acumatica is a software company that provides cloud-based Enterprise Resource Planning (ERP) solutions. Their solutions help companies manage finances, operations, and customer relationships, with a focus on providing real-time data, automation, and accessibility from any device.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President, B2B at Commerce
Lance leads BigCommerce’s B2B business, where he is responsible for developing and executing the strategy that enables merchants to deliver world-class B2B buying experiences. Before joining Commerce, Lance was Director of Sales for a FinTech SaaS company and also worked in private equity, bringing deep experience across technology, finance, and growth strategy.
Product Manager, Retail Commerce at Acumatica
Stacie Jurczak provides strategic product leadership for Retail Edition at Acumatica, specializing in ERP integrations with advanced eCommerce platforms and point-of-sale systems for SMB, CPG, and SaaS migration environments. She shapes product vision and defines user experience requirements for end-to-end retail solutions, ensuring seamless integration across digital storefronts, in-store POS, and back-office operations. Stacie's background includes guiding complex cloud migrations and digital transformations that unify customer experience with operational efficiency. Renowned for her collaborative leadership and transparent stakeholder communication, she excels at translating complex omnichannel retail requirements into scalable, user-centric platforms that deliver measurable business value.
Director of Marketing at Aviation Supplies & Academic Inc. (ASA)
Brian is the Director of Marketing for Aviation Supplies & Academic Inc. (ASA). He holds a commercial helicopter certificate with flight instructor and instrument ratings, advanced and instrument ground instructor (AGI) ratings, and a remote pilot certificate.
Brian's background in marketing began in 2001 with an internet start up based in Seattle, and his flight journey began at Boeing Field (KBFI) in 2006. He is in his 17th year with ASA. His extensive history with online marketing, website and integrated systems management combined with his knowledge of the educational and practical training paths to professionalism, make him a great fit for his role with ASA.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Vice President, B2B at Commerce
Lance leads BigCommerce’s B2B business, where he is responsible for developing and executing the strategy that enables merchants to deliver world-class B2B buying experiences. Before joining Commerce, Lance was Director of Sales for a FinTech SaaS company and also worked in private equity, bringing deep experience across technology, finance, and growth strategy.
Product Manager, Retail Commerce at Acumatica
Stacie Jurczak provides strategic product leadership for Retail Edition at Acumatica, specializing in ERP integrations with advanced eCommerce platforms and point-of-sale systems for SMB, CPG, and SaaS migration environments. She shapes product vision and defines user experience requirements for end-to-end retail solutions, ensuring seamless integration across digital storefronts, in-store POS, and back-office operations. Stacie's background includes guiding complex cloud migrations and digital transformations that unify customer experience with operational efficiency. Renowned for her collaborative leadership and transparent stakeholder communication, she excels at translating complex omnichannel retail requirements into scalable, user-centric platforms that deliver measurable business value.
Director of Marketing at Aviation Supplies & Academic Inc. (ASA)
Brian is the Director of Marketing for Aviation Supplies & Academic Inc. (ASA). He holds a commercial helicopter certificate with flight instructor and instrument ratings, advanced and instrument ground instructor (AGI) ratings, and a remote pilot certificate.
Brian's background in marketing began in 2001 with an internet start up based in Seattle, and his flight journey began at Boeing Field (KBFI) in 2006. He is in his 17th year with ASA. His extensive history with online marketing, website and integrated systems management combined with his knowledge of the educational and practical training paths to professionalism, make him a great fit for his role with ASA.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
