Building a Better B2B Experience: Strategy, Tech, and Real-World Lessons

VIP Dinner - Chicago, IL (B2B Online)

Apr 28, 2025 6:00 PM8:30 PM CDT

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Here's what we talked about

  • The Role of AI in Shaping the Future of B2B: Opportunities and Challenges
    • Discuss how AI is transforming B2B commerce by enabling more personalized experiences, automating processes, and enhancing decision-making.
    • Explore specific use cases for AI, such as predictive analytics, chatbots for customer service, and AI-driven recommendations.
    • Ask: How are you currently using AI to improve your operations and customer experiences? What challenges have you encountered when implementing AI, and what benefits have you seen?
  • B2B Buyer Expectations are Becoming More DTC-Like: How Are You Adapting?
    • Discuss how B2B buyers are increasingly expecting experiences similar to what they encounter as consumers (DTC). This includes easy online ordering, personalized experiences, and seamless digital interactions.
    • Explore how B2B merchants are adapting to these changing expectations and what challenges they face in providing a more DTC-like experience.
  • Technology in B2B: What Tools Are You Using, and How Do They Fit Together?
    • Explore the tech ecosystem in B2B, including platforms, integrations, and the role of marketplaces. This will allow merchants to share best practices and tech solutions that have worked for them.
    • Ask: What technology solutions have been most beneficial to your business? Are there any tools that were less effective than anticipated?
  • The Human Side of Transformation: How to Drive Buy-In Across Sales, IT, and Ops No strategy or tech succeeds without people behind it.
    • Learn from peers about what it really takes to align internal teams around a unified experience vision—and how to bring skeptics along without stalling progress.

Event Partners

Dopple

Dopple helps brands bring their products to life online through interactive 3D and augmented reality experiences. The platform enables customers to explore, customize, and visualize products in real time, boosting engagement and confidence to purchase. Dopple’s no code tools make it easy for brands to create and manage 3D configurations without a heavy technical lift. The result is a more personalized and immersive shopping experience that reduces returns and increases conversion rates. Whether it’s bikes, boats, furniture, or gear, Dopple helps brands showcase the full potential of their products online.

Cronix

Cronix is a full-service digital agency providing best-in-class web design, development, integration, business automation, and digital marketing services. With the most BigDev Certified developers in the BigCommerce ecosystem and BigCommerce B2B Certified, Cronix is your trusted partner to tackle the most complex websites and unique use-cases. Thanks to their flexibility and expertise in a wide range of online services, they have the capabilities to handle any industry at any size, from start-ups to Fortune 500 companies, high-SKU D2C apparel to B2B home goods, and small online storefronts to large multi-channel retailers. Above all else, Cronix is committed to being the most transparent, honest web development agency in the industry.

BigCommerce

BigCommerce is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, Ted Baker, United Aqua Group and Uplift Desk.

Connect with BigCommerce

Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Amandeep Singh LinkedIn

CEO & Director of Web Development at Cronix

Amandeep Singh is the CEO, Founder, and Director of Web Development for full-service digital agency, Cronix. For nearly 20 years, Amandeep has led the digital transformation of brands as a director of web development, from Fortune 500 companies to start ups. Hailing from the "Big Agency" world, he founded Cronix with a sincere commitment to doing things differently. Cronix' ethos is simple: do right by our clients and partners. Always. No complicated, predatory, long-term agreements. No excuses. Only quality work, respect, and a passion to grow businesses and foster long-term relationships.

Paul Dabrowski LinkedIn

Global B2B Channel Manager at BigCommerce

Paul Dabrowski is the Senior B2B Channel Manager at BigCommerce, a leading eCommerce software solutions provider. With over a decade of experience in building B2B eCommerce and tech companies, Paul has played a pivotal role in digital transformations at a global scale. In his current role, he collaborates closely with the product, sales, and marketing teams to support enterprise and mid-market merchants in the B2B space. His recent focus includes channel strategy, marketing collaboration, and enhancing BigCommerce's presence in international forums.

At BigCommerce, Paul’s philosophy of ‘enterprise ecommerce, simplified’ is being built every day. His innovative approach and customer-centric focus are helping BigCommerce clients significantly boost company revenues and customer retention rates.

Brittany Shore LinkedIn

Head of Client Performance and Partnerships at Dopple

Brittany Shore is the Partnerships Manager at Dopple. Brittany leads strategic partnerships with agencies, e-commerce platforms, and technology providers to help brands deliver more immersive and customizable online shopping experiences. With a strong background in relationship building and growth strategy, she works closely with partners to integrate Dopple’s 3D and AR solutions into their ecosystems, driving value for clients across industries like sporting goods, furniture, and manufacturing. At Dopple, Brittany is focused on expanding the partner network and helping brands elevate product storytelling through interactive digital experiences.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Amandeep Singh LinkedIn

CEO & Director of Web Development at Cronix

Amandeep Singh is the CEO, Founder, and Director of Web Development for full-service digital agency, Cronix. For nearly 20 years, Amandeep has led the digital transformation of brands as a director of web development, from Fortune 500 companies to start ups. Hailing from the "Big Agency" world, he founded Cronix with a sincere commitment to doing things differently. Cronix' ethos is simple: do right by our clients and partners. Always. No complicated, predatory, long-term agreements. No excuses. Only quality work, respect, and a passion to grow businesses and foster long-term relationships.

Paul Dabrowski LinkedIn

Global B2B Channel Manager at BigCommerce

Paul Dabrowski is the Senior B2B Channel Manager at BigCommerce, a leading eCommerce software solutions provider. With over a decade of experience in building B2B eCommerce and tech companies, Paul has played a pivotal role in digital transformations at a global scale. In his current role, he collaborates closely with the product, sales, and marketing teams to support enterprise and mid-market merchants in the B2B space. His recent focus includes channel strategy, marketing collaboration, and enhancing BigCommerce's presence in international forums.

At BigCommerce, Paul’s philosophy of ‘enterprise ecommerce, simplified’ is being built every day. His innovative approach and customer-centric focus are helping BigCommerce clients significantly boost company revenues and customer retention rates.

Brittany Shore LinkedIn

Head of Client Performance and Partnerships at Dopple

Brittany Shore is the Partnerships Manager at Dopple. Brittany leads strategic partnerships with agencies, e-commerce platforms, and technology providers to help brands deliver more immersive and customizable online shopping experiences. With a strong background in relationship building and growth strategy, she works closely with partners to integrate Dopple’s 3D and AR solutions into their ecosystems, driving value for clients across industries like sporting goods, furniture, and manufacturing. At Dopple, Brittany is focused on expanding the partner network and helping brands elevate product storytelling through interactive digital experiences.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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