Breaking Free: Retail Media Beyond the Walled Garden

VIP Dinner - New York City, NY

Jan 28, 2025 6:00 PM - 8:30 PM EDT

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Here's what we talked about

The Growing Influence of Retail Media in Digital Spending
- How significant is the shift towards retail media as a portion of total digital spending by 2025, and what does this mean for traditional advertising channels?
- What will be the impact on brands and retailers as retail media becomes a dominant force in digital marketing?
- How should organizations prepare for the growing market value of retail media, projected to reach $160 billion?
The Risk of Retail Media Existing in Isolation
- What are the dangers of treating retail media as a separate, isolated entity from other marketing strategies (Brand and Performance)?
- How can retail media become more integrated with other forms of digital marketing for a cohesive approach to customer engagement?
- What role does organizational structure play in the rise of "retail islands," and how can businesses address this challenge?
Breaking Down Silos in Marketing Budgets
- How does the current siloing of budgets (Retail Media, Performance Media, Brand Media) limit marketing potential and ROI?
- What are the benefits and challenges of combining different media budgets into a unified "Total Marketing Budget"?
- What steps should organizations take to eliminate siloed budgeting and encourage more cross-functional collaboration?
The Overemphasis on ROAS and Short-Term Goals
- How does focusing solely on Return on Ad Spend (ROAS) limit long-term brand building and customer loyalty?
- What are the risks of a short-term demand-driven approach that overlooks broader brand objectives?
- How can companies balance short-term performance metrics with long-term strategic goals in a more holistic marketing approach?
The Case for a Holistic, Integrated Marketing Approach
- What does an integrated marketing strategy look like, and why is it essential in today's complex digital ecosystem?
- How can organizations shift their mindset from siloed thinking to a more comprehensive approach that encompasses retail, brand, and performance goals?
- What are some successful examples of businesses that have broken down marketing silos to drive better overall performance?

Event Partners

Acadia.io

Acadia is a modern digital agency with experts in Retail Media & Marketplaces, Analytics, Paid Media, SEO, CRO, and Full-Service Social

Connect with Acadia.io

Guest Speaker

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jared Belsky LinkedIn

CEO at Acadia.io

Jared Belsky is CEO and Co-Founder of Acadia.Before starting Acadia with Sean Belnick, Jared Belsky was CEO of 360i, one of the top advertising & marketing agencies in the U.S. Jared is also the author of The Great Client Partner, a book written to help educate and inspire around the topic of soft skills, and is a frequent contributor to AdAge, Adweek, and AdExchanger. Before joining 360i, Jared had over a decade of digital marketing experience, including launching a new CPG brand, managing the integrated media budget for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now Sapient Razorfish).

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Jared Belsky LinkedIn

CEO at Acadia.io

Jared Belsky is CEO and Co-Founder of Acadia.Before starting Acadia with Sean Belnick, Jared Belsky was CEO of 360i, one of the top advertising & marketing agencies in the U.S. Jared is also the author of The Great Client Partner, a book written to help educate and inspire around the topic of soft skills, and is a frequent contributor to AdAge, Adweek, and AdExchanger. Before joining 360i, Jared had over a decade of digital marketing experience, including launching a new CPG brand, managing the integrated media budget for Coca-Cola’s Fanta brand, and working in media buying and account roles as one of the first employees at Avenue A (now Sapient Razorfish).

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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