Beyond the Buy Button: Designing Payment Experiences That Maximize Revenue
Mar 18, 2025 6:00 PM - 8:30 PM EST
GoCardless is a financial technology (fintech) company that helps businesses collect payments from customers' bank accounts. GoCardless offers services like direct debit, open banking, and ACH payments.
Chargebee is the leading end-to-end revenue management platform for businesses employing a subscription model, supporting 6500+ customers globally.
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Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
President, Go-to-Market at Chargebee
Clark brings 20+ years of experience in executive leadership roles at industry-defining companies. Most recently, Clark served as Chief Revenue Officer (CRO) at Vista-backed Work Management Software company Wrike, where he helped the company divest from Citrix Systems and drive efficient growth, leading to a successful recapitalization to Symphony Technology Group (STG). Before that, as CRO of InMoment, Clark tripled revenue growth over a three year period. Clark spent the formative 12 years of his career at SiriusDecisions, where he joined as one of the first employees and ultimately became CRO, culminating in the 2019 sale of the company for $225 million to Forrester Research.
Head of North America Partnerships & Lead Generation at GoCardless
Michael Krantz is a results-driven sales leader specializing in strategic partnerships and lead generation in the FinTech and SaaS industries. As Head of Partnerships and Lead Generation, North America, he drives market expansion and revenue growth through high-impact partnerships. With previous leadership roles in global strategic partnerships, Michael has a proven track record in solution selling, business development, and account management. Based in the Washington DC-Baltimore area, he excels at fostering collaborations that drive sustainable growth.
Senior Digital Strategist at BWG Connect
Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.
President, Go-to-Market at Chargebee
Clark brings 20+ years of experience in executive leadership roles at industry-defining companies. Most recently, Clark served as Chief Revenue Officer (CRO) at Vista-backed Work Management Software company Wrike, where he helped the company divest from Citrix Systems and drive efficient growth, leading to a successful recapitalization to Symphony Technology Group (STG). Before that, as CRO of InMoment, Clark tripled revenue growth over a three year period. Clark spent the formative 12 years of his career at SiriusDecisions, where he joined as one of the first employees and ultimately became CRO, culminating in the 2019 sale of the company for $225 million to Forrester Research.
Head of North America Partnerships & Lead Generation at GoCardless
Michael Krantz is a results-driven sales leader specializing in strategic partnerships and lead generation in the FinTech and SaaS industries. As Head of Partnerships and Lead Generation, North America, he drives market expansion and revenue growth through high-impact partnerships. With previous leadership roles in global strategic partnerships, Michael has a proven track record in solution selling, business development, and account management. Based in the Washington DC-Baltimore area, he excels at fostering collaborations that drive sustainable growth.
