Beyond ROAS: Smarter Growth Strategies for Amazon Brands
Sep 24, 2025 12:00 PM - 1:00 PM EDT
ROAS tells only part of the story. Today’s top-performing Amazon brands are building smarter growth strategies that recover hidden profit, connect external campaigns with measurable results, and leverage Amazon’s newest tools to lower costs and drive incremental sales.
This session is designed for ecommerce and retail leaders who want practical, proven ways to move beyond surface-level ad performance. We will explore how to recover lost revenue, use attribution and PixelMe to optimize external traffic, and take advantage of programs like the Brand Referral Bonus. You will also walk away with advanced targeting tactics and campaign settings that consistently deliver measurable growth.
BWG Connect, Philly Marketing Labs & Carbon6 invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
Philly Marketing Labs is a digital marketing and technology agency that works with companies seeking accelerated growth to adapt, engage and thrive in the digital marketplace.
Carbon6 is the all-in-one Amazon growth platform, built to simplify success for brand owners and operators around the world. They offer a suite of tools and expert support to automate tasks, recover lost revenue, and drive sales growth across platforms like Amazon and Walmart.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Philly Marketing Labs
Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.
Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience
EVP Paid Advertising at Philly Marketing Labs
Tommy is the EVP of Paid Advertising at Philly Marketing Labs, where he leads strategic initiatives to mazimize ROI for clients through advanced paid media campaigns. With deep expertise in PPC, display, social, and programmatic advertising, Tommy combines data-driven decision-making with creative execution to deliver measurable growth. He is dedicated to staying ahead of industry trends and developing innovative approaches that help brands thrive in competitive digital landscapes.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder & CEO at Philly Marketing Labs
Bechara brings 15 years of expertise in sales, marketing, and entrepreneurial leadership to his role as PML Founder and CEO. He has a proven track record of launching successful businesses in packaged food, professional services, and consumer products. Specializing in go-to-market strategies and consumer product development, he helps PML’s Fortune 500 clients achieve measurable growth and increased earnings.
Bechara's innovative approach has been recognized in the Philadelphia Business Journal and People Magazine. His entrepreneurial success was showcased on Shark Tank in 2022, where he pitched Banana Loca®, a product that cores and fills a banana while still in its peel. This highlighted his digital marketing and product promotion skills.
Holding a BA in Business Management and Entrepreneurship from Temple University, Bechara is also a certified Lean Six Sigma Green Belt. He is fluent in English, French, and Arabic. At this conference, Bechara will share insights on conversion rate optimization for DTC Shopify websites, drawing from his extensive digital marketing experience
EVP Paid Advertising at Philly Marketing Labs
Tommy is the EVP of Paid Advertising at Philly Marketing Labs, where he leads strategic initiatives to mazimize ROI for clients through advanced paid media campaigns. With deep expertise in PPC, display, social, and programmatic advertising, Tommy combines data-driven decision-making with creative execution to deliver measurable growth. He is dedicated to staying ahead of industry trends and developing innovative approaches that help brands thrive in competitive digital landscapes.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
