Beyond PPC: A Full Funnel Approach to Walmart Advertising

Aug 21, 2025 3:00 PM - 4:00 PM EDT

Here's what we talked about

Walmart DSP vs. PPC. What’s the difference, and how do they work together?
Full Funnel media planning for Walmart: Awareness, Consideration, Conversion, Retention
Leveraging DSS data to inform smarter ad targeting and item level strategy
Winning creative: What content Walmart favors, and how to optimize it
Cross functional success: How content, media, and retail teams work better together

Event Partners

SellCord

SellCord is a full-service agency that provides assistance on everything from onboarding and PPC to full-service account management.

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Guest Speakers

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Michael Lebhar LinkedIn

CEO at SellCord

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Michael Lebhar LinkedIn

CEO at SellCord

David Milstein LinkedIn

Co-Founder, Chief Operating Officer at Sellcord

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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