Black Friday and Cyber Monday may be the centerpiece of holiday shopping, but the smartest brands know Q4 success extends far beyond Cyber Week. Join us as we share a last-minute checklist to tighten your campaigns and proven strategies to stretch budgets into December and January.

We’ll cover how to sequence creative around gifting and shipping cutoffs, when to shift offers toward gift cards and digital solutions, and why January’s lighter competition makes it a hidden growth window. You’ll also gain insights into the shifting paid media landscape, including how CPCs, consumer behavior, and AI-driven overviews are reshaping where and how brands invest. Finally, you’ll walk away with a practical framework designed to maximize ROAS, lower acquisition costs, and position your brand for growth into Q5.

BWG Connect & Blue Wheel invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• Last-minute holiday readiness checks across campaigns, audiences, and creative before Cyber Week.
• Budget allocation tips for November–January, including avoiding Cyber Week overspend and reinvesting in January.
• Creative and messaging flow through Cyber urgency, gifting, shipping cutoffs, gift cards, and self-gifting.
• Shifts in the paid media landscape, rising CPCs, consumer behavior, and AI’s role in budget oversight.
• An actionable budget + offer framework, from free shipping thresholds to basket-size tactics for Q5 growth.