Amazon remains foundational, but consumers increasingly discover, research, compare, and purchase products across a broader marketplace ecosystem. Join us for a practical discussion on selecting the right channels, adapting the operating model to each marketplace, and building the capabilities required to scale profitably beyond Amazon.

Attendees will leave with a framework for prioritizing marketplaces, avoiding common expansion mistakes, and turning channel diversification into incremental growth rather than disconnected marketplace experiments.

BWG Connect & Spreetail invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.

As always, there will be no sales pitch and all attendees are welcome to listen and learn.

• How to select and prioritize marketplaces based on the problem being solved, target customer, category fit, economics, and operational readiness
• Why the future is not less Amazon, but more commerce, and how brands can expand without weakening their foundational Amazon business
• What changes operationally when a brand moves from one marketplace to many, including assortment, content, inventory allocation, pricing, fulfillment, advertising, and account health
• How marketplaces serve different customer missions, from discovery on TikTok Shop to value and convenience on Walmart, curated brand experiences on Target+, and intent-based shopping on eBay and category-specific platforms
• How to measure success beyond top-line revenue, including contribution margin, incrementality, new customer reach, fulfillment performance, and cross-channel impact