Customers no longer begin their journey on your website. They discover brands through AI-generated answers, social feeds, digital assistants, peer recommendations, and algorithm-curated experiences.

The question isn't whether your brand is showing up.

The question is whether your brand is shaping the answer.

Join fellow digital leaders as we explore how AI is transforming discovery, personalization, content operations, and customer experience and what it takes to stay relevant in a world where algorithms increasingly influence every buying decision.

BWG Connect, Sitecore & Genpact invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• Understand how AI is reshaping customer discovery and learn what marketers need to do to ensure their brand is visible, trusted, and influencing AI-generated answers before buyers ever reach a website.
• Gain practical insights from peers tackling the same challenges, including how leading organizations are approaching GEO, AEO, AI-driven search visibility, and measuring success beyond traditional traffic metrics.
• Learn how to scale personalization without overwhelming teams or customers, with candid discussions on balancing data, content, technology, and brand consistency in an AI-powered world.
• Discover ways to accelerate content and campaign execution by identifying where AI can eliminate bottlenecks, improve productivity, and help marketing teams deliver more with existing resources.
• Prepare for the future of agentic marketing by exploring what work should be automated, what decisions should remain human-led, and the skills marketing leaders need to build for the next generation of AI-enabled teams.