Brand protection isn’t just about reacting to bad actors. It’s about building systems that keep your reputation intact from day one. In this session, we’ll tackle the real questions teams are asking, including how to stop impersonators before they cause damage, how to protect new products before they launch, and whether short-term takedowns are enough. You’ll get a clearer picture of what sustainable brand defense looks like, how to make it part of your daily operations, and what to prioritize when resources are tight. Whether you're trying to get ahead of future problems or dealing with them now, this conversation will help you build a smarter, more durable approach.

BWG Connect & Sigil invite you to participate in an interactive discussion with your peers.

As always, there will be no sales pitches and there is no cost to join.

• Learn how to identify and shut down brand impersonators before they do damage
• Understand the limits of one-time takedown efforts and when to build protection into your team's daily KPIs
• Explore why brand protection can be a growth signal and how to turn a defensive move into an offensive advantage
• Get practical guidance for protecting new products before launch, not after problems appear
• Hear how other brands are balancing cost, speed, and sustainability when it comes to enforcement