Amazon AI Innovation Summit

Data-Driven Insights, AI Innovation, and Retail Media Growth at Scale

Jun 10, 2025 10:00 AM4:00 PM EDT

Register

An Exclusive Event for Senior eCommerce & Digital Executives

Our full-day summit will feature industry leaders providing their real-time insight into the future of Amazon Advertising through the lens of AI, innovation, and measurable growth. Hosted in coordination with Xnurta, a two-time tech innovation award winner, this event will unveil how Agentic AI is revolutionizing retail media—from streamlining campaign execution to unlocking advanced insights across AMC, DSP, and Sponsored Ads.

Through live demos, real-world case studies, and actionable strategies, you’ll gain a competitive edge in building high-impact, full-funnel campaigns. Walk away with meaningful connections, exclusive insight into current and upcoming innovation practices, and a 30-day roadmap to elevate performance, boost efficiency, and drive meaningful business outcomes across your retail media investments.

BWG Connect & Xnurta are proud to host this full-day summit in order to provide as much tactical and practical information as possible within this fast-paced ecosystem.

As always, there will be no sales pitches and there is no cost to join.

Event Agenda

  • 10:30 - 10:40am - Opening Remarks

  • 10:45 - 11:35am - Panel 1: Retail Media is entering a new era—powered by Agentic AI

    • Discussion Topics:
      • What is Agentic AI, and how does it differ from traditional AI or automation in retail media?
      • Why is now the right time for retail media to embrace this kind of AI transformation?
      • How do you see the role of retail media teams evolving as more automation enters the space?
  • 11:40 - 12:10pm - Breakout Session: Click, Convert, Report: AI Agents for Smarter Retail Media

    • In this breakout session, we’re diving deep into the mechanics of an AI agent workflow. We will take you step-by-step through how our Agentic AI can turn hours of manual work into just minutes—unlocking serious time savings and efficiency every week.
  • 12:15 - 1:05pm - Panel 2: Where AMC, DSP, Sponsored Ads, and AI Collide: A Holistic View of Amazon Advertising

    • Discussion Topics:
      • How are brands using AMC to uncover new insights and improve decision-making?
      • What’s the current role of DSP in full-funnel strategies—and how is AI changing that?
      • How can advertisers better integrate Sponsored Ads with upper-funnel tactics?
  • 1:10 - 1:50pm - Lunch

  • 2:00 - 2:50pm - DSP Demystified: Building High-Impact Audience Strategies for Retail Media

    • Discussion Topics:
      • Learn how to structure audience strategies that align with your brand’s funnel—from awareness to conversion and loyalty.
      • Understand the differences, when to use each, and how to layer for maximum performance.
      • Explore how brands are using AMC insights to fuel smarter DSP audience segmentation.
      • See how a leading brand refined its DSP audience strategy and achieved measurable lift in ROAS and new-to-brand customer acquisition.
  • 2:50 - 3:15pm - Breakout Session: Amazon Full Funnel: How to replicate an Award-winning strategy

    • In this breakout session, go behind the scenes of Xnurta’s award-winning campaign for Greenworks—a leading brand in cordless outdoor power equipment.
    • We’ll unpack how a strategic, data-led video advertising approach helped educate shoppers, increase engagement, and drive measurable business growth in a crowded U.S. market.
  • 3:20 - 4:10pm - What You Can Do to Improve Your Strategy in the Next 30 Days

    • Our experts will break down what you can actually do in the next 30 days—from driving new-to-brand success and increasing customer lifetime value, to understanding your current audience better and maximizing every ad dollar.
    • We’ll walk you through a practical, high-impact roadmap to elevate your advertising strategies and start seeing results fast.

Event Partners

Xnurta

Xnurta is an AI based Amazon advertising software providing automated recommendations, flexible bid management, insights on competitors, unparalleled data analysis tools to help sells sustainably grow on the platform.

Connect with Xnurta

Guest Speakers Include

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xunrta

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Joon Choi LinkedIn

SVP of Sales at Xnurta

Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.

Matt Yu LinkedIn

VP, Head of Product and Customer Success at Xnurta

Matt Yu is VP, Head of Product and Customer Success at Xnurta. He brings extensive experience in managing large e-commerce operations teams at Nebula Brands and in building products at Amazon. Previously, Matt was the global product lead for the Amazon Brand Registry Enrollment product. He began his professional journey on Wall Street with JPMorgan Chase as a strategy associate in the CFO office. Matt holds a bachelor’s degree in Theoretical Mathematics from Ohio State University and an MBA from Columbia Business School.

Kadence Leung LinkedIn

Senior Client & Product Strategist at Xnurta

Preston Keaton LinkedIn

Sr. Director of Retail Media at Xnurta

Ashlee Earl LinkedIn

Manager, Client Success at Xnurta

Priya Patel LinkedIn

Director of Partnerships at Xnurta

Marcus Gverzdys LinkedIn

Director, Sales at Xnurta

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

Kashif Zafar LinkedIn

CEO at Xunrta

With over 25 years of extensive experience in executive leadership and a proven track record in driving business growth, strategic initiatives, and delivering exceptional customer care, Kashif’s distinguished career includes pivotal roles at Media Monks, Orca Pacific, Content26, New Alchemy, and Dextrys, where he demonstrated a remarkable ability to lead global teams, drive revenue growth, and navigate diverse industries such as E-commerce, Digital Marketing, Retail, and Blockchain Services. A visionary strategist with a focus on Amazon Marketing Services, E-commerce, and team building, Kashif has consistently delivered results while nurturing high-performing teams to achieve unparalleled success.

Joon Choi LinkedIn

SVP of Sales at Xnurta

Joon Choi is a Senior Vice President at Xnurta, an award-winning AI-driven platform that optimizes retail media spend. He spearheads the company’s global growth initiatives. With a proven track record in leadership, Joon has successfully led cross-functional teams to drive substantial revenue growth and capture market share in highly competitive markets. He is a former Amazonian and was on the advertising team when sponsored ads launched. Passionate about emerging technologies like AMC, Joon is dedicated to exploring how these innovations will transform the retail media landscape for advertisers.

Matt Yu LinkedIn

VP, Head of Product and Customer Success at Xnurta

Matt Yu is VP, Head of Product and Customer Success at Xnurta. He brings extensive experience in managing large e-commerce operations teams at Nebula Brands and in building products at Amazon. Previously, Matt was the global product lead for the Amazon Brand Registry Enrollment product. He began his professional journey on Wall Street with JPMorgan Chase as a strategy associate in the CFO office. Matt holds a bachelor’s degree in Theoretical Mathematics from Ohio State University and an MBA from Columbia Business School.

Kadence Leung LinkedIn

Senior Client & Product Strategist at Xnurta

Preston Keaton LinkedIn

Sr. Director of Retail Media at Xnurta

Ashlee Earl LinkedIn

Manager, Client Success at Xnurta

Priya Patel LinkedIn

Director of Partnerships at Xnurta

Marcus Gverzdys LinkedIn

Director, Sales at Xnurta

Interested in joining? Request an invitation below.

Please provide the information and we will be in touch!

Need help with something else?

Aaron Conant

Co-Founder & Managing Director at BWG Connect


BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.

Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.


Schedule a free consultation call

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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