AI Search Shifts Transforming the Path to Purchase This Holiday
Nov 9, 2026 3:00 PM - 4:00 PM EDT
As the holiday shopping season accelerates, changes to AI-powered search and product discovery are reshaping how brands compete for visibility across Amazon, Walmart, and emerging AI shopping experiences. We’ll explore how updates to search algorithms, product content indexing, and AI agents are influencing which products get discovered and recommended, and what brands can do to adapt. The discussion will focus on practical PDP optimizations, where strategies need to differ by platform, and how to prepare for the continued growth of agentic commerce heading into 2027.
BWG Connect & Detail Page invite you to join an interactive event with industry peers to review & discuss practical insights across the digital space.
As always, there will be no sales pitch and all attendees are welcome to listen and learn.
DetailPage.com is a specialized platform dedicated to enhancing product visibility and sales on major online retail sites like Amazon and Walmart. Utilizing patented Generative Engine Optimized (GEO) technology, they offer services that optimize product detail pages, ensuring they align with evolving search algorithms
Connect with Detail Page
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder, Managing Partner at Detail Page
Spencer Millerberg worked for Walmart and Amazon before founding OneClickRetail, the first Amazon market share measurement tool. The company sold to Asscential. Outside of his responsibilities at DetailPage.com, Spencer advises on eCommerce M&A for Blackstone and rides bikes ridiculously far for no good reason.
Co-Founder & Managing Director at BWG Connect
Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.
Co-Founder, Managing Partner at Detail Page
Spencer Millerberg worked for Walmart and Amazon before founding OneClickRetail, the first Amazon market share measurement tool. The company sold to Asscential. Outside of his responsibilities at DetailPage.com, Spencer advises on eCommerce M&A for Blackstone and rides bikes ridiculously far for no good reason.
Co-Founder & Managing Director at BWG Connect
BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution.
Co-Founder & Managing Director Aaron Conant runs the group & connects with dozens of brand executives every week, always for free.
