AI-Powered Content Experiences with a Human Touch

VIP Dinner - San Diego, CA

Sep 15, 2025 6:30 PM9:00 PM PDT

Request The Full Recording

Here's what we talked about

  • Amplifying content through AI and innovative experience design
    • Learn how brands are balancing automation with creativity to engage audiences in ways that feel personal, not generic.
  • Building scalable content hubs powered by modular systems
    • Discover how modular architectures create flexible content hubs that scale across geographies, lines of business, and digital channels.
  • Leveraging content performance analytics to guide creation, curation, and iterative improvements
    • How advanced content performance analytics identify what resonates, inform editorial decisions, and sharpen personalization strategies.
  • Guiding content strategies and personalization with deep human insights
    • See how leading brands merge behavioral data with qualitative insight to refine customer journeys.
  • Enhancing content effectiveness with synthetic data
    • Learn how synthetic data can safely expand personalization opportunities while preserving compliance in regulated industries.
  • Optimizing content lifecycles with AI for improved iteration, SEO, and discovery
    • Discuss how enterprise marketers are using AI to shorten iteration cycles and improve discoverability at scale.

Event Partners

Acquia

Acquia empowers ambitious digital innovators to craft the most productive, frictionless digital experiences that make a difference to their customers, employees, and communities.

Connect with Acquia

Guest Speakers

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Sam Nagle LinkedIn

Team Lead, Solutions Engineering at Acquia

Stephanie Alaimo, PhD LinkedIn

Senior Director Qualitative Market and UX Research: B2B Tech at Material

Stephanie Alaimo is a subject matter expert in B2B tech market research and a vertical-agnostic gen AI research methodologist. While most of her current research relates to cloud computing and AI-boosted developer tools, her first love was cross-cultural sociology. She partners with Material’s AIM (AI at Material) team to create data-driven Gen AI solutions, where she lends her qualitative research rigor, cultural knowledge and AI fluency to client work.

Dan Persson LinkedIn

Principal Solution Architect at Material

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Sam Nagle LinkedIn

Team Lead, Solutions Engineering at Acquia

Stephanie Alaimo, PhD LinkedIn

Senior Director Qualitative Market and UX Research: B2B Tech at Material

Stephanie Alaimo is a subject matter expert in B2B tech market research and a vertical-agnostic gen AI research methodologist. While most of her current research relates to cloud computing and AI-boosted developer tools, her first love was cross-cultural sociology. She partners with Material’s AIM (AI at Material) team to create data-driven Gen AI solutions, where she lends her qualitative research rigor, cultural knowledge and AI fluency to client work.

Dan Persson LinkedIn

Principal Solution Architect at Material

Request the Full Recording

Please enter your information to request a copy of the post-event written summary or recording!

How can we help?

Hang tight! An event summary, key takeaways, & a full transcript will be posted shortly. In the meantime... How can we help?

What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
envelopephone-handsetcrossmenu linkedin facebook pinterest youtube rss twitter instagram facebook-blank rss-blank linkedin-blank pinterest youtube twitter instagram