Marketers are under pressure to deliver more personalized, high-performing content across every channel and audience touchpoint. AI offers the scale to meet these demands, but without a human lens, content risks becoming generic and disconnected.

This session is designed for senior marketing leaders who want to harness AI to create smarter, more impactful content experiences. We will explore how to amplify creativity through AI-driven insights, build scalable modular systems, and leverage analytics to guide continuous improvements. You will also learn how synthetic data and AI-powered lifecycle optimization can enhance personalization and performance, while human insight ensures strategy stays authentic and effective.

BWG Connect, Acquia & Material+ invite you to join us for an interactive discussion over drinks and dinner with your peers! We'll explore the latest trends in the space and get your questions answered.

As always, there will be no sales pitches and dinner is complimentary.

Seating is limited, and RSVP is required.

• Amplifying content through AI and innovative experience design
  • Learn how brands are balancing automation with creativity to engage audiences in ways that feel personal, not generic.
• Building scalable content hubs powered by modular systems
  • Discover how modular architectures create flexible content hubs that scale across geographies, lines of business, and digital channels.
• Leveraging content performance analytics to guide creation, curation, and iterative improvements
  • How advanced content performance analytics identify what resonates, inform editorial decisions, and sharpen personalization strategies.
• Guiding content strategies and personalization with deep human insights
  • See how leading brands merge behavioral data with qualitative insight to refine customer journeys.
• Enhancing content effectiveness with synthetic data
  • Learn how synthetic data can safely expand personalization opportunities while preserving compliance in regulated industries.
• Optimizing content lifecycles with AI for improved iteration, SEO, and discovery
  • Discuss how enterprise marketers are using AI to shorten iteration cycles and improve discoverability at scale.