AI in Retail: Generative Engine Optimization (GEO) on Amazon and Beyond

Mar 11, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

Generative A.I. continues to impact how consumers discover products and interact with brands, fundamentally altering retailer search engines.
Navigating AI is now a key building block for success on the digital shelf and brands must adapt to stay competitive.
Generative Engine Optimization (GEO) is key to product discoverability on Amazon, Walmart, The Home Depot and other Retailers.
Discover how AI interprets customer behavior.
Why optimized product detail pages (PDPs) are critical for competitive growth.
What you can do to stay ahead in this rapidly evolving landscape.

Event Partners

Detail Page

DetailPage.com is a specialized platform dedicated to enhancing product visibility and sales on major online retail sites like Amazon and Walmart. Utilizing patented Generative Engine Optimized (GEO) technology, they offer services that optimize product detail pages, ensuring they align with evolving search algorithms

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Guest Speaker

Spencer Millerberg LinkedIn

Co-Founder, Managing Partner at Detail Page

Spencer Millerberg worked for Walmart and Amazon before founding OneClickRetail, the first Amazon market share measurement tool. The company sold to Asscential. Outside of his responsibilities at DetailPage.com, Spencer advises on eCommerce M&A for Blackstone and rides bikes ridiculously far for no good reason.

Event Moderator

Aaron Conant LinkedIn

Co-Founder & Managing Director at BWG Connect

Aaron Conant is Co-Founder and Chief Digital Strategist at BWG Connect, a networking and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. Speaking 1x1 with over 1200 brands a year and hosting over 250 in-person and virtual events, he has a real time pulse on the newest trends, strategies and partners shaping growth in the digital space.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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