Achieve Digital Excellence in B2B Operations

Mar 4, 2025 1:30 PM2:30 PM EST

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Here's what we talked about

  • How to assess your Digital Maturity
    • Key performance indicators (KPIs) and benchmarks for evaluating digital capabilities, including data integration, automation, and customer experience.
  • How Digital Maturity impacts revenue growth in B2B businesses.
    • The correlation between digital transformation and improved lead conversion, customer retention, and operational efficiency in B2B markets.
  • The Six pillars of Digital Maturity
    • A framework covering data intelligence, automation, omnichannel engagement, AI-driven decision-making, agile infrastructure, and digital-first culture.
  • The best-in-breed technology approach
    • How integrating specialized SaaS solutions across CRM, e-commerce, analytics, and marketing automation drives scalable and adaptable digital transformation.

Event Partners

BigCommerce

BigCommerce is a leading open SaaS and composable ecommerce platform that empowers brands and retailers of all sizes to build, innovate and grow their businesses online. BigCommerce provides its customers sophisticated enterprise-grade functionality, customization and performance with simplicity and ease-of-use. Tens of thousands of B2C and B2B companies across 150 countries and numerous industries rely on BigCommerce, including Burrow, Coldwater Creek, Francesca’s, Harvey Nichols, King Arthur Baking Co., MKM Building Supplies, Ted Baker, United Aqua Group and Uplift Desk.

Connect with BigCommerce

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Paul Dabrowski LinkedIn

Global B2B Channel Manager at BigCommerce

Paul Dabrowski is the Senior B2B Channel Manager at BigCommerce, a leading eCommerce software solutions provider. With over a decade of experience in building B2B eCommerce and tech companies, Paul has played a pivotal role in digital transformations at a global scale. In his current role, he collaborates closely with the product, sales, and marketing teams to support enterprise and mid-market merchants in the B2B space. His recent focus includes channel strategy, marketing collaboration, and enhancing BigCommerce's presence in international forums.

At BigCommerce, Paul’s philosophy of ‘enterprise ecommerce, simplified’ is being built every day. His innovative approach and customer-centric focus are helping BigCommerce clients significantly boost company revenues and customer retention rates.

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network. 

Paul Dabrowski LinkedIn

Global B2B Channel Manager at BigCommerce

Paul Dabrowski is the Senior B2B Channel Manager at BigCommerce, a leading eCommerce software solutions provider. With over a decade of experience in building B2B eCommerce and tech companies, Paul has played a pivotal role in digital transformations at a global scale. In his current role, he collaborates closely with the product, sales, and marketing teams to support enterprise and mid-market merchants in the B2B space. His recent focus includes channel strategy, marketing collaboration, and enhancing BigCommerce's presence in international forums.

At BigCommerce, Paul’s philosophy of ‘enterprise ecommerce, simplified’ is being built every day. His innovative approach and customer-centric focus are helping BigCommerce clients significantly boost company revenues and customer retention rates.

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What is BWG Connect?

BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.
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