5 Tactics to Double Recovery of Abandoned Carts Without Changing Platforms

Apr 15, 2025 1:30 PM - 2:30 PM EDT

Here's what we talked about

The Real Abandonment Gap: Why Most Cart Recovery Strategies Miss the Mark
- Explore why traditional automation only reaches a fraction of abandoned carts—and how the anonymity of the majority is holding back ecommerce revenue growth. What’s the cost of ignoring this blind spot?
Rethinking Recovery: How to Engage Anonymous Shoppers Without Sacrificing Compliance
- Dive into the challenges and misconceptions around identifying anonymous users. How can permission-based strategies outperform risky tactics like fingerprinting while maintaining customer trust?
The 5-Tactic Playbook: Unlocking Reach With CRO-Tested Techniques
- Break down the five key tactics that help brands convert more anonymous visitors into contactable leads. From exit-intent triggers to checkout optimization, how are these tactics driving more effective follow-up?
Turning Reach Into Revenue: Building a Smarter Funnel From the Top Down
- Discuss how expanding the contactable audience boosts ROI across all cart recovery efforts—not just retargeting. What metrics matter most when evaluating success?
Tech Stack Considerations: Where Do These Tactics Fit Into Your Existing Workflow?
- Understand how these strategies can complement your current tools and recovery automation. Should brands prioritize native platform features, third-party overlays, or integrated CRO tools?

Event Partners

CartSave

CartSave.io is a technology company specializing in e-commerce solutions aimed at enhancing cart recovery and increasing revenue for online retailers. Its platform offers features such as converting anonymous carts into reachable ones, exit intent prompts, and seamless integration with a variety of leading solutions.

Guest Speaker

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Joe Rollinson LinkedIn

CEO at CartSave

Joe has been working with ecommerce for 20 years through his agency Best Worlds. In 2019 Joe and Best Worlds won the Adobe Innovation Labs award for their work in Conversion Rate Optimization and the Advanced A/B Tests tool they built to run tests that were nearly impossible to run previously. Through hundreds of A/B tests certain tactics have reliably produced revenue lifts, so Joe started CartSave.io to make it easier and cheaper to implement the most successful tactics

Event Moderator

Tiffany Serbus-Gustaveson LinkedIn

Senior Digital Strategist at BWG Connect

Tiffany Serbus-Gustaveson is a Digital Strategist at BWG Connect, a network and knowledge sharing group of thousands of brands who collectively grow their digital knowledge base and collaborate on partner selection. With over 13 years of experience in the digital space, she has built a strong reputation for driving growth, innovation, and customer engagement across a variety of online platforms. She is passionate about keeping up with the latest industry trends and emerging technologies by speaking with hundreds of brands a year thru the BWG Network.

Joe Rollinson LinkedIn

CEO at CartSave

Joe has been working with ecommerce for 20 years through his agency Best Worlds. In 2019 Joe and Best Worlds won the Adobe Innovation Labs award for their work in Conversion Rate Optimization and the Advanced A/B Tests tool they built to run tests that were nearly impossible to run previously. Through hundreds of A/B tests certain tactics have reliably produced revenue lifts, so Joe started CartSave.io to make it easier and cheaper to implement the most successful tactics

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BWG Connect provides executive strategy & networking sessions that help brands from any industry with their overall business planning and execution. BWG has built an exclusive network of 125,000+ senior professionals and hosts over 2,000 virtual and in-person networking events on an annual basis.

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